Reduce churn rates: 4 ways to retain your customers

Churn rate is a manner of measuring how many customers have stopped using a product or service. It is estimated that over...
Chloe Zhang
1 min read

Churn rate – What it is and how to measure it

What is churn rate? The churn rate is the annualized percentage of customers that have turned over during a specified period. Businesses...
Chloe Zhang
1 min read

The Difference Between Attributes and Triggers

Difference between attributes and triggers There is a difference between attributes and triggers that you monitor for. Within your ideal customer profile...
Chloe Zhang
1 min read

Key purchasing criteria – understand it to maximise sales

What is key purchasing criteria? When you are thinking about key purchasing criteria, it is the attributes that your prospect analyses before...
Chloe Zhang
1 min read

5 types of recruitment technologies to start using right away

Recruitment technologies are growing at an exponential rate. It has already become a $340 billion industry, and will reach $660 billion by...
Chloe Zhang
1 min read

What is a discovery call and how do you approach it?

What is a discovery call? A discovery call is the first call you make with a prospect. Within this call, you have...
Chloe Zhang
1 min read

Inbound marketing content – 8 types you need to start using

Are you doing inbound marketing? If so, you need to create several pieces of content every single day. Inbound marketing content is...
Chloe Zhang
2 min read

How to improve your gated content and get more reads

Gated content is a type of web content that requires users to perform some sort of online task or share contact data...
Chloe Zhang
1 min read

A Digital Client Journey: The B2B Sales Trend of 2021

The pandemic has changed how we work and strategies that we adopt. Thus, there have been many B2B sales trends that have...
Chloe Zhang
1 min read

How you can re-engage past clients and the benefits

Aiming to re-engage past clients that have been inactive for a while? In a world filled with social media and email marketing,...
Chloe Zhang
1 min read

Gated Content: What it is and the pros and cons

What is gated content? Gated content is content that you want the reader to pay in some form for before they can...
Chloe Zhang
1 min read

5 cold calling mistakes that you should stop making

Cold calling is hard. Really hard. You are nervous; you are trying to sell; it is uncomfortable; and you never know what...
Chloe Zhang
2 min read

Reach decision makers in three key ways to grow your business

Who are decision makers Decision makers are those people in the process that can take your message to the next level. This...
Chloe Zhang
1 min read

Lead Funnel – The 5 stages you need to know about

What is a lead funnel? Lead conversion is when a lead, from a lead funnel, is turned into a possible account. From...
Chloe Zhang
1 min read

How to be more productive when recruiting

Recruitment takes a long time. It can take a long of time, money and resources to find the right candidates. This is...
Chloe Zhang
2 min read

The Top 4 Benefits of Email Marketing – Why you should adopt it

Email marketing is a direct marketing channel used to promote products and services via email. This method is useful if you have...
Chloe Zhang
1 min read

How to build your email database to market effectively

Email marketing is a powerful way to reach large audiences, which can be difficult to reach via social media or other forms...
Chloe Zhang
1 min read

The importance of building a verified email database

The email address is the foundation of your email marketing strategy. It is how you send your emails and how your contacts...
Chloe Zhang
1 min read

What is business data and what types are there?

What is business data? The term “business data” today is a broad concept that includes a broad range of information. It includes...
Chloe Zhang
1 min read

Data enrichment and the need to start using it now

How do you make value out of the wealth of data that is out there? Data enrichment helps to solve this problem....
Chloe Zhang
1 min read
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