Lead Funnel – The 5 stages you need to know about
What is a lead funnel? Lead conversion is when a lead, from a lead funnel, is turned into a possible account. From...
How to be more productive when recruiting
Recruitment takes a long time. It can take a long of time, money and resources to find the right candidates. This is...
The Top 4 Benefits of Email Marketing – Why you should adopt it
Email marketing is a direct marketing channel used to promote products and services via email. This method is useful if you have...
How to build your email database to market effectively
Email marketing is a powerful way to reach large audiences, which can be difficult to reach via social media or other forms...
The importance of building a verified email database
The email address is the foundation of your email marketing strategy. It is how you send your emails and how your contacts...
What is business data and what types are there?
What is business data? The term “business data” today is a broad concept that includes a broad range of information. It includes...
Data enrichment and the need to start using it now
How do you make value out of the wealth of data that is out there? Data enrichment helps to solve this problem....
What is lead scoring and how do I use it?
What is lead scoring? Lead scoring is one of the best free ways to filter leads and invest time and resources towards...
How to use trigger events to sell to the C-level
What is a trigger event? A trigger event is something that creates buyer awareness concerning opportunity for change or the need for...
How to know if account based selling is for you
What is Account Based Selling? Account Based Selling (ABS) is an account focused approach to selling. This is where the sales rep...
Sales tools that can improve the way you work
Sales tools are used by individuals in sales to save time, improve efficiency and help them be the first to act. Examples...
First sales meeting – What to do and how to nail it
The first sales meeting can be tough. Prospects do not have a lot of trust. Further, a lot relies on the success...
Six best B2B marketing strategies you can use in 2021
If your product or service is tailored to sell to other businesses, you need to look to find the best B2B marketing...
Cold calling metrics you should be tracking
You need to use cold calling metrics to measure your success. By knowing the details around where you are performing best and...
Trigger Events: The best four types to know for B2B Sales
What is a Trigger Event A trigger event is something that creates buyer awareness concerning opportunity for change or the need for...
How to find an email address quickly
You have met someone and know their name, but can not contact them. It can be hard to find an email address...
Passive recruiting and 6 key strategies to adopt
What is passive recruiting Most job hunters are well aware of what active versus passive recruiting means. Passive candidates are those who...
Data driven recruiting and its benefits you need to implement
Data driven recruiting is using quantitative measures to dictate your hiring decisions. The data driven approach should be used through your entire...
Speed to lead: What is it and how you can improve it
Speed to lead is the time that it takes for the first sales person to reach out when prospect becomes a lead....