How to build your email database to market effectively

Email marketing is a powerful way to reach large audiences, which can be difficult to reach via social media or other forms...
Chloe Zhang
1 min read

The importance of building a verified email database

The email address is the foundation of your email marketing strategy. It is how you send your emails and how your contacts...
Chloe Zhang
1 min read

What is business data and what types are there?

What is business data? The term “business data” today is a broad concept that includes a broad range of information. It includes...
Chloe Zhang
1 min read

Data enrichment and the need to start using it now

How do you make value out of the wealth of data that is out there? Data enrichment helps to solve this problem....
Chloe Zhang
1 min read

What is lead scoring and how do I use it?

What is lead scoring? Lead scoring is one of the best free ways to filter leads and invest time and resources towards...
Chloe Zhang
1 min read

How to use trigger events to sell to the C-level

What is a trigger event? A trigger event is something that creates buyer awareness concerning opportunity for change or the need for...
Chloe Zhang
1 min read

How to know if account based selling is for you

What is Account Based Selling? Account Based Selling (ABS) is an account focused approach to selling. This is where the sales rep...
Chloe Zhang
1 min read

Sales tools that can improve the way you work

Sales tools are used by individuals in sales to save time, improve efficiency and help them be the first to act. Examples...
Chloe Zhang
3 min read

First sales meeting – What to do and how to nail it

The first sales meeting can be tough. Prospects do not have a lot of trust. Further, a lot relies on the success...
Chloe Zhang
2 min read

Six best B2B marketing strategies you can use in 2021

If your product or service is tailored to sell to other businesses, you need to look to find the best B2B marketing...
Chloe Zhang
2 min read

Cold calling metrics you should be tracking

You need to use cold calling metrics to measure your success. By knowing the details around where you are performing best and...
Chloe Zhang
1 min read

Trigger Events: The best four types to know for B2B Sales

What is a Trigger Event A trigger event is something that creates buyer awareness concerning opportunity for change or the need for...
Chloe Zhang
2 min read

How to find an email address quickly

You have met someone and know their name, but can not contact them. It can be hard to find an email address...
Chloe Zhang
1 min read

Passive recruiting and 6 key strategies to adopt

What is passive recruiting Most job hunters are well aware of what active versus passive recruiting means. Passive candidates are those who...
Chloe Zhang
2 min read

Data driven recruiting and its benefits you need to implement

Data driven recruiting is using quantitative measures to dictate your hiring decisions. The data driven approach should be used through your entire...
Chloe Zhang
1 min read

Speed to lead: What is it and how you can improve it

Speed to lead is the time that it takes for the first sales person to reach out when prospect becomes a lead....
Chloe Zhang
1 min read

5 steps in the adoption process and how to maximise them

The adoption process is the act of taking a lead and making them a paying client. Within this process, there are several...
Chloe Zhang
1 min read

Lead conversion metrics you need to start tracking

Lead conversion metrics are important to know. By knowing them, you are then able to identify which areas you perform the best...
Chloe Zhang
1 min read

Your lead conversion funnel needs these improvements

Lead conversion is when a lead is turned into a possible account or contact. From here, the sales team will take the...
Chloe Zhang
1 min read

Account Based Marketing Strategies for Success

  What is Account Based Marketing? Account based marketing (ABM) is a B2B approach that targets a group of different businesses, to...
Chloe Zhang
1 min read
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