The Difference Between Attributes and Triggers

Difference between attributes and triggers There is a difference between attributes and triggers that you monitor for. Within your ideal customer profile...
Chloe Zhang
1 min read

What is a discovery call and how do you approach it?

What is a discovery call? A discovery call is the first call you make with a prospect. Within this call, you have...
Chloe Zhang
1 min read

A Digital Client Journey: The B2B Sales Trend of 2021

The pandemic has changed how we work and strategies that we adopt. Thus, there have been many B2B sales trends that have...
Chloe Zhang
1 min read

Gated Content: What it is and the pros and cons

What is gated content? Gated content is content that you want the reader to pay in some form for before they can...
Chloe Zhang
1 min read

5 cold calling mistakes that you should stop making

Cold calling is hard. Really hard. You are nervous; you are trying to sell; it is uncomfortable; and you never know what...
Chloe Zhang
2 min read

Reach decision makers in three key ways to grow your business

Who are decision makers Decision makers are those people in the process that can take your message to the next level. This...
Chloe Zhang
1 min read

What is business data and what types are there?

What is business data? The term “business data” today is a broad concept that includes a broad range of information. It includes...
Chloe Zhang
1 min read

How to use trigger events to sell to the C-level

What is a trigger event? A trigger event is something that creates buyer awareness concerning opportunity for change or the need for...
Chloe Zhang
1 min read

How to know if account based selling is for you

What is Account Based Selling? Account Based Selling (ABS) is an account focused approach to selling. This is where the sales rep...
Chloe Zhang
1 min read

Sales tools that can improve the way you work

Sales tools are used by individuals in sales to save time, improve efficiency and help them be the first to act. Examples...
Chloe Zhang
2 min read
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