Reduce churn rates: 4 ways to retain your customers

Churn rate is a manner of measuring how many customers have stopped using a product or service. It is estimated that over...
Chloe Zhang
1 min read

Churn rate – What it is and how to measure it

What is churn rate? The churn rate is the annualized percentage of customers that have turned over during a specified period. Businesses...
Chloe Zhang
1 min read

The Difference Between Attributes and Triggers

Difference between attributes and triggers There is a difference between attributes and triggers that you monitor for. Within your ideal customer profile...
Chloe Zhang
1 min read

Key purchasing criteria – understand it to maximise sales

What is key purchasing criteria? When you are thinking about key purchasing criteria, it is the attributes that your prospect analyses before...
Chloe Zhang
1 min read

5 types of recruitment technologies to start using right away

Recruitment technologies are growing at an exponential rate. It has already become a $340 billion industry, and will reach $660 billion by...
Chloe Zhang
1 min read

What is a discovery call and how do you approach it?

What is a discovery call? A discovery call is the first call you make with a prospect. Within this call, you have...
Chloe Zhang
1 min read

Inbound marketing content – 8 types you need to start using

Are you doing inbound marketing? If so, you need to create several pieces of content every single day. Inbound marketing content is...
Chloe Zhang
2 min read

How to improve your gated content and get more reads

Gated content is a type of web content that requires users to perform some sort of online task or share contact data...
Chloe Zhang
1 min read

A Digital Client Journey: The B2B Sales Trend of 2021

The pandemic has changed how we work and strategies that we adopt. Thus, there have been many B2B sales trends that have...
Chloe Zhang
1 min read

How you can re-engage past clients and the benefits

Aiming to re-engage past clients that have been inactive for a while? In a world filled with social media and email marketing,...
Chloe Zhang
1 min read
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