Gated Content: What it is and the pros and cons

What is gated content? Gated content is content that you want the reader to pay in some form for before they can...
Chloe Zhang
1 min read

How to build your email database to market effectively

Email marketing is a powerful way to reach large audiences, which can be difficult to reach via social media or other forms...
Chloe Zhang
1 min read

The importance of building a verified email database

The email address is the foundation of your email marketing strategy. It is how you send your emails and how your contacts...
Chloe Zhang
1 min read

VIDEO: Using Lookalikes for Prospecting

Thomas Rielly sits down to explore how valuable lookalikes are for prospecting.   Video Transcription: I know part of what you do...
Chloe Zhang
41 sec read

VIDEO: What are Technographics?

Thomas Rielly sits down to explore what technographics are and why they matter.   Video Transcribed: What are technographics and why did...
Chloe Zhang
26 sec read

Six best B2B marketing strategies you can use in 2021

If your product or service is tailored to sell to other businesses, you need to look to find the best B2B marketing...
Chloe Zhang
2 min read

Lead conversion metrics you need to start tracking

Lead conversion metrics are important to know. By knowing them, you are then able to identify which areas you perform the best...
Chloe Zhang
1 min read

Your lead conversion funnel needs these improvements

Lead conversion is when a lead is turned into a possible account or contact. From here, the sales team will take the...
Chloe Zhang
1 min read

Account Based Marketing Strategies for Success

  What is Account Based Marketing? Account based marketing (ABM) is a B2B approach that targets a group of different businesses, to...
Chloe Zhang
1 min read

B2B data types you can use to tailor your marketing

There are many types of B2B data. The different types of data can work in your favour to target ideal prospects. Triggr...
Chloe Zhang
1 min read
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