Reduce churn rates: 4 ways to retain your customers
Churn rate is a manner of measuring how many customers have stopped using a product or service. It is estimated that over...
Churn rate – What it is and how to measure it
What is churn rate? The churn rate is the annualized percentage of customers that have turned over during a specified period. Businesses...
Key purchasing criteria – understand it to maximise sales
What is key purchasing criteria? When you are thinking about key purchasing criteria, it is the attributes that your prospect analyses before...
Inbound marketing content – 8 types you need to start using
Are you doing inbound marketing? If so, you need to create several pieces of content every single day. Inbound marketing content is...
How to improve your gated content and get more reads
Gated content is a type of web content that requires users to perform some sort of online task or share contact data...
How you can re-engage past clients and the benefits
Aiming to re-engage past clients that have been inactive for a while? In a world filled with social media and email marketing,...
Lead Funnel – The 5 stages you need to know about
What is a lead funnel? Lead conversion is when a lead, from a lead funnel, is turned into a possible account. From...
The Top 4 Benefits of Email Marketing – Why you should adopt it
Email marketing is a direct marketing channel used to promote products and services via email. This method is useful if you have...
How to build your email database to market effectively
Email marketing is a powerful way to reach large audiences, which can be difficult to reach via social media or other forms...