5 steps in the adoption process and how to maximise them
The adoption process is the act of taking a lead and making them a paying client. Within this process, there are several...
Lead conversion metrics you need to start tracking
Lead conversion metrics are important to know. By knowing them, you are then able to identify which areas you perform the best...
Your lead conversion funnel needs these improvements
Lead conversion is when a lead is turned into a possible account or contact. From here, the sales team will take the...
Account Based Marketing Strategies for Success
What is Account Based Marketing? Account based marketing (ABM) is a B2B approach that targets a group of different businesses, to...
Email Marketing Skills You Need To Succeed
Email marketing is a still a popular method for distributing content to prospects. Many companies use it as a platform to share...
B2B data types you can use to tailor your marketing
There are many types of B2B data. The different types of data can work in your favour to target ideal prospects. Triggr...
How to use B2B Intent Data effectively to increase your sales
Intent data is a term used to describe data about a client’s intentions and preferences. The value of B2B intent data is...
Virtual reality – it’s time to leverage the benefits
There is a high hesitancy to adopt Virtual Reality (VR). B2C has already widely adopted this technology. B2B has not seen the...
Inbound recruiting will improve your recruitment funnel
What is inbound recruiting? Inbound recruiting is used to describe the trend of recruitment methods such as SEO, content and social media...