There is a high hesitancy to adopt Virtual Reality (VR). B2C has already widely adopted this technology. B2B has not seen the same uptake, making it the next area of growth. It is important to understand it and use it effectively to get ahead of your competitors.
What is virtual reality?
VR is an experience created by software. It is presented to the user in a way that emulates the sensory feeling of being there in person. It is achieved by using headsets or 3-D TV that display generated images in sync with a user’s movements.
How can you use virtual reality?
1. Demo your product or service
Firstly, you can use VR to demo your product or service to prospects. Using the computer software, you can simulate a situation where your product would be useful. A particular use case for this is trade shows and other B2B events. The main purposes of VR in this situation are entertainment and education.
2. Engage your prospects
Prospects are currently exposed to many forms of content delivery, such as video, podcast and audio. This makes it very hard to engage them. Therefore, you can use VR to engage your prospects through a unique platform. By combining video and audio together, you can use this to deliver information to prospects. If you are unsure about who the best prospects are to deliver this content to, platforms like Triggr can help you come up with a prospect list.
What are the benefits of virtual reality?
1. Tailored services
Firstly, you can use VR to tailor an experience for your clients. Create a unique setting so that they can directly experience your product or service. This is because they will be able to see how your service can directly address their problems.
2. Reduced Sales Time
Secondly, tailoring using VR will help your client better understand the service. This will result in closing deals faster because your prospects are making faster decisions.
What are the current issues with virtual reality?
Currently, there is little adoption due to barriers such as cost, quality, time and novelty. You must validate the return you will receive from VR because the upfront investment is quite large. Further, building a VR example can take a few weeks to turn around, which has also acted as a barrier to entry.
Example of VR success
For examples of B2B business success in VR, you can read about it from Leadpoint.
What is next?
Finally, it is important to look ahead and adopt new technologies ahead of your competitors because it will give you first mover advantage. Prospects will brand you as an innovative leader. VR will give you an edge to your existing marketing tool kit.