Email marketing is a still a popular method for distributing content to prospects. Many companies use it as a platform to share new products, offers and to engage their clients. Further, inboxes are filled every day with these, so how do you stand out from the crowd? The creation of these emails require a diverse set of email marketing skills. They require the person to have design, strategy and analytical skills. Together, they allow for a well rounded email that captures buyers interest.
Email Marketing Skills You Need
1. Strong Copywriting
Firstly, to stand out from the many emails that people get, you need your copy to be engaging and informative. Having strong copy will lead to more emails opened and better conversion rates. To improve your copy, you need to put the reader first, avoid fancy words and have catchy titles. You can utilise Fiverr and Upwork to find people to help improve your copy.
2. Be Flexible
Secondly, you must be flexible and know that not all emails will work. There will be times that your content does not resonate. Therefore, this requires email marketers to conduct A/B testing to see what content is better suited to your readers. Thus, you need to take this data and make adjustments.
3. Be Analytical
Thirdly, it is important to be analytical and utilise the data that you are able to collect. Data around the emails that you have sent and their metrics are valuable. Metrics such as open rates, click throughs and ones that have lacked engagement will be beneficial in informing your future strategy. You can contrast ones that are successful to ones that are not.
4. Use new technology
Fourthly, use new technology such as automation, AI and augmented reality (AR). Using technology like this is useful because it will put you at the forefront of your client’s minds as innovative market leaders. Further, it will help you improve work flows by making data collection, segmentation and personalisation easier.
If you are ready to take the next steps in improving your email marketing, you must first gather a list of prospects to market to. To find a prospect list similar to your current clients, you can use platforms like Triggr.