Intent data – Why it is important to start using

Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and...
Chloe Zhang
1 min read

Dynamic data is important for salespeople – here is why

Sales is changing, and so is the tech that drives it. The relationship between sales and marketing is shifting more towards one...
Chloe Zhang
1 min read

Artificial Intelligence in Sales

Artificial Intelligence in sales? It is happening. It opens up doors to new opportunities for sales people. In this blog you will...
Chloe Zhang
1 min read

Buyer Persona and Ideal Customer Profiles: Differences

The concepts of buyer persona and ideal customer profiles are often confused, and for good reason. They are very similar, and sometimes...
Chloe Zhang
1 min read

Ideal Customer: Defined and Steps to Gain them

An ideal customer is a single person in mind. They’re real, they’re not a figment of your imagination. Having a single ideal...
Chloe Zhang
1 min read

Creating Content For Your Ideal Customer

Most businesses are guilty of creating content for the sake of creating content. There is no strategy behind it – they write...
Chloe Zhang
1 min read

Outreach Sales – What It Is And How It Works

If you’re like most people involved with B2B sales, you’re probably a sales person or leader who is struggling with poor sales...
Chloe Zhang
1 min read

Firmographics: What Is It and Why It Is Crucial

Business marketing is no longer selective. The traction of new technologies has given consumers access to a number of companies. In turn,...
Chloe Zhang
1 min read

Demand generation marketing: What it is and why it should matter

Demand generation marketing is where a business uses marketing to drive awareness about their product or service. It is a process made...
Chloe Zhang
1 min read

How To Get Numbers For Cold Calling

Cold-calling is one of the most cost-effective and direct ways to generate an ROI for your marketing campaign. In fact, this is...
Chloe Zhang
1 min read
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