VIDEO: What are Technographics?

Thomas Rielly sits down to explore what technographics are and why they matter.

Video Transcribed: What are technographics and why did they matter? Interesting questions. So technographics have been around for quite a while. So it generally refers to the actual technology that a company uses at an organization, and from a sales perspective, we can actually use it within our process. So let’s say, for example, I sell a piece of technology that integrates within another piece of technology. For me, I might want to go and find a list of all companies that use the technology that I integrate with so that I can reference that within the outreach.