It’s critical to choose the correct sales intelligence software for your company’s success. Getting your salespeople involved may be beneficial. This page compares Vainu and Triggr, two of the most highly rated platforms, so you can pick the best one for your business.

πŸ’‘ Fun Fact:

Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.

The days of distributing bulk emails are long gone. In a virtual selling environment, the stakes are far higher. Sellers can’t afford to take an uninformed approach; they must identify the ideal lead at the perfect moment with a personalized and valuable message. As a salesperson, you must find businesses that currently have requirements and desires. These necessities and wants might emerge as a consequence of a variety of circumstances. Moving, merging with another firm, or announcing fresh investment funds are all examples of adjustments! In order for us to place our goods/services right into these circumstances by utilizing triggers like these.

Trigger event selling is a critical part of any sales teams strategy. Reaching out to appropriately motivated decision-makers before your competition does increase your odds of making the sale up to 74% – Craig Elias.

Triggers create effects on a company that may lead to new priorities in management teams, which then transforms course based on future needs. It’s critical for salespeople not only to act when they notice these possibilities, but also to create an atmosphere where the appropriate context of discussion can take place and help them close more deals with customers.

Triggr and Vainu are both excellent sales intelligence tools. They provide verified emails and direct-dial phone numbers to help with outreach, but the features are quite different. The key difference is that with Triggr, you can use the tool to build out Trigger Events so that when company or people changes occur an alert will be triggered – this allows you stay on top of changes, so that your sales team can be the first to act! You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.


🀷 Why people choose Triggr over Vainu.


πŸ”” Triggr Events – It’s critical to include trigger events in your sales process to keep the upper hand and deliver your pitch at the right moment, especially in a fiercely competitive market. Triggr provides tools for generating these “buy-signals,” which may be thought of as an opportunity that informs us when our prospects require assistance with anything – whether or not they are in the market for your product/service.

Setting up to be alerted when these events take place will help with prospecting for new customers and fine-tuning outreach efforts. They also give businesses a chance to obtain more sales!


πŸƒβ€β™‚οΈ Real-time data – Triggr’s data is updated on a regular basis, ensuring that you have the most up-to-date information. This allows your salespeople and clients to stay up to date on industry or company news that may have an influence on them, such as technological upgrades, job listing changes, news, financial activity, and so on.

Triggr keeps an eye on all web pages for real-time changes, allowing you to be alerted when something new happens, so there’s no need to wonder why someone hasn’t contacted you yet about this new development.


πŸ“ŠΒ More Data Points – Triggr is a key component for businesses and individuals wanting to be discovered. It has additional criteria than Vainu, making it simple to organize data correctly so that you may figure out which firms and people would benefit the most from your product or service before investing time in them.

Triggr helps to get your team immediately sent the right contacts to talk with at the proper time and in the correct situation to get results. Triggr determines where salespeople should concentrate their efforts based on real-time data from customers and public internet happenings.

After, Triggr automatically adds context to your sales people’s conversations by assisting them in determining why a data change is important and proposing a template for outreach using Linkedin, Email, and Phone based on the discovered data variation.


🎯 Data Accuracy –Triggr is a database that is always updated. It strives to provide B2B Salespeople with timely, relevant, and precise business information every day in order to assist them in their jobs. Triggr obtains data from several sources and double-checks and updates it to verify accuracy. Data honesty and database cleanness are key focuses for Triggr.



πŸ’Ό Best Jobs Data – Triggr has gathered every job description published on the internet over the previous three years, allowing your sales team to follow trends and discover possibilities, target accounts based on their real-world job duties, discover rich insights for prospecting, and ultimately increase revenue as a sales leader.

Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, skills, location, job titles, and other criteria; they can also set up alerts for relevant employment openings to expand their client base and make more applicant placements.


⚑ Integrations –Triggr has a one-click integration into many of your favourite platforms and CRMs. You’ll be able to access and utilize Triggr’s real-time sales intelligence data in order to get insights into what’s going on with various channels, regions, or legs altogether at once. So, no matter where someone requires knowledge about the company, there will always be an answer!

One of the most valuable integrations, is Triggr’s integration with Slack. Triggr integrates with Slack to allow you to quickly receive any alarm. This connection is ideal for fast and easy communication as well as integrating live alarms into our daily routines!


πŸ”Ž Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database. It may be used to discover clients who are similar to your existing ones.

Using technographic and firmographic data together allows you to get a much more complete picture of the market as a whole, as well as your own unique position within that market. When used correctly, technographics and firmographics can give a great basis for future sales decisions.


πŸ™ Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

πŸŽ“ Pro Tip:

One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.

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