Choosing the proper sales intelligence software is essential to your company’s success. To assist you in selecting the finest one for your sales staff, this page compares LeadIQ and Triggr, two of the most popular platforms.
💡 Fun Fact:
Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.
The use of generic outreach isn’t enough any longer; purchasers engage with just one out of every 18 commercial interactions and accept only one out of every four emails in a virtual marketplace. The stakes are higher in a virtual selling environment. Sellers can’t afford to take a scatterbrained or uneducated approach; they need to pick the correct lead at the right time and offer them with an interesting and useful response. Your mission as a salesperson is to find companies that have immediate wants and needs. This means something happened or will happen in their lives – they may be moving, merging with another company or there could also even just been an investor meeting where new funds were announced! You need to look for opportunities so when these events take place we can put our products/services right into them by triggering purchases through triggers like this one.
Triggers events cause changes in the management teams of a firm, which they then reflect based on future demands. It’s critical for salespeople not only to react when they see these possibilities, but also to create an environment where meaningful discussion about them can occur and help them close more deals with clients.
The two leading tools for sales intelligence, Triggr and LeadiQ are both excellent in their own way. They provide verified emails as well as direct-dial phone numbers to assist with outreach methods; however there is a key difference between the solutions.You may create Trigger Events in Triggr by linking people or company changes to an alert, which allows you to stay on top of changes so that your sales team can be the first to react! Changes such as Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts, and Mergers & Acquisitions are all examples you can build Trigger Events out of.
🤷 Why people choose Triggr over LeadiQ.
🔔 Triggr Events – It’s critical to incorporate trigger events in your sales process to maintain the upper hand and deliver your pitch at the proper time, especially in a fiercely competitive market. Triggr offers tools for generating “buy-signals,” which may be referred to as an opportunity that informs us when our prospects require help with anything, whether or not they are in the market for your product/service.
Setting up to be alerted when these events occur will assist with prospecting for new consumers as well as fine-tuned outreach efforts. They also allow businesses to gain more clients!
🏃♂️ Real-time data – Triggr’s data is updated on a regular basis, ensuring that you have the most up-to-date information. This allows your salespeople and consumers to stay up to date on industry or company news that may impact them, such as technological advancements, job listing changes, news, financial activity, and so on.
Triggr monitors all web pages for real-time changes, allowing you to be notified when something new happens, so you won’t have to wonder why no one has contacted you about this fresh development.
📊 More Data Points – Triggr is an essential tool for businesses and individuals wanting to be discovered. It has additional criteria than LeadIQ, making it easier to organize data correctly so you can figure out which companies and people would receive the most value from your product or service before investing time in them.
Triggr is a tool that can help you quickly connect your team with the right people to contact at the ideal moment and in the correct setting to obtain success. Triggr determines where salespeople should concentrate their efforts based on real-time data from clients and public internet events.
After, Triggr automatically adds context to your sales people’s conversations by assisting them in determining why a data change is important and proposing a template for outreach using Linkedin, Email, and Phone based on the discovered data variation.
🎯 Data Accuracy –Triggr is a database that is always up to date. Every day, it works to provide B2B Salespeople with current, relevant, and precise business data in order to assist them in their duties. Triggr checks and updates data from several sources to verify its accuracy. Data honesty and database cleanness are two of Triggr’s major objectives.
💼 Best Jobs Data – Triggr has access to every job description published on the internet over the previous three years, allowing your sales team to track trends and discover possibilities, target accounts based on their real-world job responsibilities, discover deep insights for prospecting, and ultimately increase revenue as a sales leader. Recruiters may use Triggr data to create highly targeted headhunting lists based on time in role, skills, location, job titles, and other criteria; they can also create alerts for relevant employment opportunities to expand their client base and make more applicant placements.
⚡ Integrations –Triggr is a sales intelligence tool that connects to a variety of systems and CRMs. Simply integrate with one click. You can easily push any data you collect through Triggr into your CRM without interrupting your routine. If someone wants information about the firm from anywhere in the globe, there will always be an answer!
One of the most valuable integrations, is Triggr’s integration with Slack. Triggr integrates with Slack to allow you to easily receive any alert. This integration is perfect for when your company needs quick and easy communication, as well as improving the way we work together by integrating live alerts into our daily workflow!
🔎 Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.
Firmographics and technographics can be very beneficial in predicting future sales. When employed correctly, they may provide a solid basis for future sales decisions. Firmographics and technographics may give you a more comprehensive view of the market as a whole as well as your position within it if used together. Firmographics and technographics might help you make better sales judgments if utilized correctly.
🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.
🎓 Pro Tip:
One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.