The right sales intelligence platform is essential to your company’s success; VP Sales, Sales Directors, Sales Managers, SDRs, BDRs, and BDMAs have more alternatives than ever when it comes to sales intelligence tools to power their teams. This page compares Hunter and Zoominfo, two of the most popular solutions.

๐Ÿ’ก Fun Fact:

Prospecting is an essential function in a B2B sales team. Despite this, prospecting is frequently cited as a source of pain for salespeople, accounting for over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, and delays in timeliness.


Hunter finds all of the email addresses linked to a domain, whereas ZoomInfo is a B2B database that offers extensive business data on people and companies. Hunter’s free Google Chrome extension allows you to quickly look up the email format for any firm using Google Sheets. It enables you to upload a large number of emails and check them all in one go. The verified emails were discovered on websites and PDF documents, which indicates they came from reputable sources. You may search inside ZoomInfo’s platform without scraping Linkedin or company websites, and it connects with most CRMs. Company alerts, news, and contact management are just a few of the services available in the bundle. In addition to buyer intent signals, the package also includes the capacity to handle contacts within their system as well as business trigger events. These might be beneficial in detecting trigger incidents because trigger incidents have an impact on a company that can lead to new priorities surfacing within management teams, which then influences future goals based on what is required going forward.


ZoomInfo’s costs range from $10,000 per month for basic plans to a maximum of $20 million annually. It is essential to remember that it comes with a contract and a minimum number of seats. Hunter offers a four different tiers of plans, one of which is free excelling up to $399 a month for enterprise clients.

Data Quality

The ZoomInfo data acquired in 2020 and 2021 was frequently criticized as low-quality and bounce rates by sales and marketing executives during hundreds of research discussions conducted over the previous two years. Some individuals informed us that Bounce rates were 20% to 50%, depending on their target audience. According to its maker, Zoominfo has an accuracy of 95%. Hunter’s value is limited to the data it can gather from the internet. Hunter will not be able to discover an organization that does not have any email addresses posted on the web. Hunter may only identify non-personal-specific email addresses (for example, info@, support@, etc.). This makes it tough to spot personnel emails. Companies may use different email domains that Hunter is unable to correlate at times. For example, when looking for an email address on, Hunter cannot link email addresses because they are more useful.

Contact Information

In terms of availability, Zoominfo has more readily available industry research, contact and company data. Further, the data that Zoominfo is relatively more accurate than Hunter.


Reviewers found Hunter to be simpler to use, set up, and maintain when comparing the two options. Overall, review members liked doing business with Hunter better than ZoomInfo. Our testers felt that ZoomInfo provided their company with superior service quality than Hunter. When it came to the quality of continuous product support, our testers preferred ZoomInfo’s approach over that of Hunter. Overall, reviewers favoured the plan of ZoomInfo for feature updates and roadmaps over that of Hunter.

While both platforms are helpful sales intelligence tools, they both lack the ability to build out tailored real time alerts that can help give your sales team an edge.ย With Triggr, you can use the tool to build out Trigger Events so that when company or people changes occur an alert will be triggered โ€“ this allows you stay on top of changes, so that your sales team can be the first to act! You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.

๐Ÿคท Why people choose Triggr over Hunter and Zoominfo.


๐Ÿ”” Triggr Events – In a fiercely competitive market, itโ€™s critical that you include trigger events in your sales process to maintain the upper hand and deliver your pitch at just the right moment. Triggr has tools for building these “buy-signals” which can be thought of as an opportunity that tells us when our prospects need help with something – whether or not they are actively on their way towards buying from us! Trigger event selling is the ability to foresee these events.ย 

Triggering these events will assist with prospecting for new clients, and personalizing outreach efforts; they also allow businesses an opportunity at capturing more business!


๐Ÿƒโ€โ™‚๏ธ Real-time data –Triggr’s data is updated constantly, giving the most accurate and up-to date information. This allows your sales staff as well as customers to stay informed about events happening in their industry or company that could affect them such like tech installs, job listings changes etc

Triggr continuously browses through all pages on websites looking for real time updates which will allow you be notified of those things when they happen so there is no need for alarm bells going off inside oneโ€™s head wondering why someone hasn’t contacted them yet regarding this new development.


๐Ÿ“Šย More Data Points –Triggr is the missing link for businesses and individuals who want to be found. It has more filters than Lusha, making it easy to correctly categorize data so you know which companies and individuals would most likely benefit from your product or service before investing time into them.ย 

Triggr helps to get your team immediately sent the right contacts to talk with at the proper time and in the correct situation to get results. Triggr accomplishes this by benchmarking client data against public web trends to produce accurate predictions on where salespeople should focus their efforts.ย 

After, Triggr automatically adds context to your sales repsโ€™ discussions by assisting them in understanding why a data change is significant and proposing a template for outreach across Linkedin, Email, and Phone based on the detected data change.


๐ŸŽฏ Data Accuracy –Triggr is always creating and updating a database that delivers targeted, correct, and timely business data to B2B Salespeople. Triggr gathers information from numerous sources and cross-checks and updates it to guarantee relevance. Data accuracy and database cleanliness are priorities for Triggr.



๐Ÿ’ผ Best Jobs Data –ย Triggr has scoured the public internet to gather every job posting published in the past three years, allowing your sales team to track patterns and spot possibilities, target accounts based on their real live job roles, discover rich insights for prospecting, and ultimately increase revenue as a sales leader.

Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.


โšก Integrations –Triggr has a one-click integration into many of your favourite platforms and CRMs. This means that you can access and use the real-time sales intelligence data generated by Triggr in order for it to give insight on what’s happening with different channels, locations or legs altogether at once. So, no matter where someone needs information about the business there will always be an answer!

One of the most valuable integrations, is Triggrโ€™s integration with Slack. Triggr integrates with Slack to allow you to easily receive any alert. This integration is perfect for when your company needs quick and easy communication, as well as improving the way we work together by integrating live alerts into our daily workflow!



๐Ÿ”Ž Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.

Using technographic and firmographic data together allows you to get a much more complete picture of the market as a whole, as well as your own unique position within that market. When used correctly, technographics and firmographics can give a great basis for future sales decisions.


๐Ÿ™ Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

๐ŸŽ“ Pro Tip:

Fundraising rounds are a great Trigger event when prospecting into Start-Ups or Scale-Ups it means that they have extra money to spend and will likely be looking to upgrade their processes across the board and bring on new technologies or services.

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