Choosing the proper sales intelligence platform is critical to your company’s success. This page compares Clearbit and Triggr, two of the most highly regarded platforms, to help you determine which one is best for your sales team.
💡 Fun Fact:
Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.
Traditional outreach has lost a great deal of effectiveness; buyers respond to just one out of every 18 commercial encounters, and they accept only one out of every four commercial emails today. The stakes are even higher in a virtual selling environment. Sellers can’t afford to be scatterbrained or unprofessional; they must locate the perfect lead.During times of transition, businesses discover new wants and requirements – which you as a salesperson are tasked with finding. This implies they’ve had a experience or will have an experience in the future, such as moving, merging with another business, or attending an investor meeting where fresh cash was announced! You must look for possibilities so you can place your items at the forefront of their purchasing decision.
Triggers may assist management teams in making new priorities and changing directions, which helps to change direction based on what is required going forward. It’s critical for salespeople not only to act when they see these possibilities but also to create an atmosphere that permits the proper discussion context and increases the probability of closing agreements with customers.
Triggr and Clearbit are both exceptional marketing tools, but they have different strengths. They provide verified emails and direct-dial phone numbers to aid with outreach techniques, however there is a significant difference between the two solutions. With Triggr, you can use the tool to build out Trigger Events so that when company or people changes occur an alert will be triggered – this allows you stay on top of changes, so that your sales team can be the first to act! You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.
🤷 Why people choose Triggr over Clearbit.
🔔 Triggr Events – It’s crucial to include trigger events in your sales process to maintain the upper hand and deliver your pitch at the right time, in a fiercely competitive industry. Triggr provides us with tools for creating these “buy-signals” – which may be thought of as an opportunity that informs us when our prospects require assistance with anything.
The ability to create trigger events will aid in prospecting for new clients and customizing outreach efforts, as well as giving firms the chance to collect more revenue!
🏃♂️ Real-time data – Triggr’s data is updated on a regular basis, ensuring that the most up-to-date information is available. This allows your salespeople and customers to keep up with industry or company developments that may have an impact on them, such as technological installations, job listing modifications, and so on.
Triggr monitors all pages on the websites you visit for real-time updates, allowing you to be alerted when things change so that you don’t have to.
📊 More Data Points – Triggr is the missing piece for companies and individuals who want to be discovered. It has more filters than Clearbit, making it simple to categorize data correctly so you know which firms and people would benefit the most from your goods or service before investing time into them.
Triggr helps your salespeople get in touch with the right people at the optimal time and circumstance to achieve success. Triggr achieves this by comparing client data to public web trends to generate precise predictions on where salespeople should concentrate their efforts. After that, Triggr automatically adds context to your sales reps’ conversations by assisting them in determining why a data change is significant and proposing a template for outreach across Linkedin, Email, and Phone based on the detected data change.
🎯 Data Accuracy –Triggr is constantly building and maintaining a database that delivers relevant, accurate, and timely business data to B2B Salespeople. Triggr collects information from numerous sources and cross-checks it to validate its relevance. Accuracy in the data and proper database maintenance are important for Triggr.
💼 Best Jobs Data – Triggr has gone through the public internet to collect every job ad posted in the previous three years, allowing your sales staff to track patterns and spot possibilities, target accounts based on their real live job roles, discover rich insights for prospecting, and ultimately increase revenue as a sales leader.
Recruiters may use Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also establish alerts for matching employment opportunities to expand their client base and make more candidate placements.
⚡ Integrations – Triggr offers a one-click integration with many of your favorite platforms and CRMs. This means you may access and utilize real-time sales intelligence data generated by Triggr to gain insight into what’s going on with various channels, regions, or legs at once. So, whether someone requires information about the company, it will be available.
One of the most valuable integrations, is Triggr’s integration with Slack. Triggr integrates with Slack to allow you to easily receive any alert. This integration is perfect for when your company needs quick and easy communication, as well as improving the way we work together by integrating live alerts into our daily workflow!
🔎 Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.
When you tie together technographics and firmographics, you get a more complete picture of the market as a whole, as well as your own standing in it. When utilized correctly, technographics and firmographics can provide a solid basis for future sales judgments.
🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.
🎓 Pro Tip:
One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.