VP Sales, Sales Directors, Sales Managers, SDRs, BDRs, and BDMAs have more possibilities than ever when it comes to sales intelligence tools to power their teams. This page compares Apollo and Zoominfo, two of the most popular solutions.
💡 Fun Fact:
Prospecting is an essential function in a B2B sales team. Despite this, prospecting is frequently cited as a source of pain for salespeople, accounting for over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, and delays in timeliness.
Zoominfo and Apollo have a comparable amount of features. ZoomInfo’s most distinctive feature is its search functionality. Users will be able to discover the data they need more quickly thanks to this feature, which includes data segmentation and filtering tools as well. This search tool is improved with data segmentation and filtration capabilities. ZoomInfo supports a variety of CRM software connections. You can use ZoomInfo to figure out what subjects are currently popular in your field, evaluate the link between advertisements and site visits, and see which content your target audience would be interested in. In terms of features, Zoominfo excels, with more sales intelligence based features for users. Compared to Apollo, Zoominfo has the additional features of having news/people alerts. Apollo is ideal for situations where automation is required in your outreach. It sends out as many emails as you like every day, and you don’t have to do anything. The way it keeps track of your statistics is also a form of automation. You may make cold calls from different area codes if your prospect is in the right location. It has a messaging function on the app, where Zoominfo does not.
Apollo is more affordable than Zoominfo. ZoomInfo’s costs range from $10,000 per month for basic plans to a maximum of $20 million annually. It is essential to remember that it comes with a contract and a minimum number of seats. Apollo has a free plan, but the unlimited data plan starts at $99/month and become customised amounts for enterprise clients.
Apollo has better data quality than Zoominfo. Sales and marketing executives criticized the ZoomInfo data collected in 2020 and 2021 as low-quality and bounce rates during hundreds of research discussions conducted over the previous two years. Some people informed us that Bounce rates ranged from 20 to 50 percent, depending on their target audience. According to its creator, Zoominfo has a precision of 95%.
Apollo has more contact, company and industry data availability as compared to Zoominfo. In terms of availability, Zoominfo has a large number of contacts that sales teams may utilize to contact potential consumers. The Apollo data, while useful, may soon run out if you’re searching for certain types of leads. If you’re looking for a broad category like Managers at businesses with between 10 and 5,000 employees, you can pull leads all day long.
Our testers found that Apollo.io was easier to use, set up, and maintain when compared to ZoomInfo. Apollo.io was also considered superior in terms of overall rating by our reviewers. Our testers felt that Apollo.io fits their company’s needs better than ZoomInfo. When it comes to the quality of ongoing product support, our testers thought that Apollo.io had a clearer plan of action than ZoomInfo
While both platforms are helpful sales intelligence tools, they both lack the ability to build out tailored real time alerts that can help give your sales team an edge. With Triggr, you can use the tool to build out Trigger Events so that when company or people changes occur an alert will be triggered – this allows you stay on top of changes, so that your sales team can be the first to act! You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.
🤷 Why people choose Triggr over Apollo and Zoominfo.
🔔 Triggr Events – In a fiercely competitive market, it’s critical that you include trigger events in your sales process to maintain the upper hand and deliver your pitch at just the right moment. Triggr has tools for building these “buy-signals” which can be thought of as an opportunity that tells us when our prospects need help with something – whether or not they are actively on their way towards buying from us! Trigger event selling is the ability to foresee these events.
Triggering these events will assist with prospecting for new clients, and personalizing outreach efforts; they also allow businesses an opportunity at capturing more business!
🏃♂️ Real-time data –Triggr’s data is updated constantly, giving the most accurate and up-to date information. This allows your sales staff as well as customers to stay informed about events happening in their industry or company that could affect them such like tech installs, job listings changes etc
Triggr continuously browses through all pages on websites looking for real time updates which will allow you be notified of those things when they happen so there is no need for alarm bells going off inside one’s head wondering why someone hasn’t contacted them yet regarding this new development.
📊 More Data Points –Triggr is the missing link for businesses and individuals who want to be found. It has more filters than Apollo and Zoominfo, making it easy to correctly categorize data so you know which companies and individuals would most likely benefit from your product or service before investing time into them.
Triggr helps to get your team immediately sent the right contacts to talk with at the proper time and in the correct situation to get results. Triggr accomplishes this by benchmarking client data against public web trends to produce accurate predictions on where salespeople should focus their efforts.
After, Triggr automatically adds context to your sales reps’ discussions by assisting them in understanding why a data change is significant and proposing a template for outreach across Linkedin, Email, and Phone based on the detected data change.
🎯 Data Accuracy –Triggr is always creating and updating a database that delivers targeted, correct, and timely business data to B2B Salespeople. Triggr gathers information from numerous sources and cross-checks and updates it to guarantee relevance. Data accuracy and database cleanliness are priorities for Triggr.
💼 Best Jobs Data – Triggr has scoured the public internet to gather every job posting published in the past three years, allowing your sales team to track patterns and spot possibilities, target accounts based on their real live job roles, discover rich insights for prospecting, and ultimately increase revenue as a sales leader.
Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.
⚡ Integrations –Triggr has a one-click integration into many of your favourite platforms and CRMs. This means that you can access and use the real-time sales intelligence data generated by Triggr in order for it to give insight on what’s happening with different channels, locations or legs altogether at once. So, no matter where someone needs information about the business there will always be an answer!
One of the most valuable integrations, is Triggr’s integration with Slack. Triggr integrates with Slack to allow you to easily receive any alert. This integration is perfect for when your company needs quick and easy communication, as well as improving the way we work together by integrating live alerts into our daily workflow!
🔎 Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.
Using technographic and firmographic data together allows you to get a much more complete picture of the market as a whole, as well as your own unique position within that market. When used correctly, technographics and firmographics can give a great basis for future sales decisions.
🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.
🎓 Pro Tip:
A great Trigger event to monitor is hiring surges within a particular department. For example if you’re selling a product focused at B2B sales teams you can monitor for hiring surges within a companies sales teams to know when they will need new products or services to support the growth.