Thomas Rielly sits down to explore what intent data is and how it can be used.
Video Transcription: And just talk me through intent data. So intent data is a very powerful piece of information that we can actually pick up in many different forms across the Internet. So there are businesses like G2 Crowd, which will actually sell you IP data around companies looking and comparing different types of technology. So they may be comparing your CRM against another CRM, and you can actually purchase that data and get on the front foot and actually market to organizations around the fact that they’re actually interested in comparing your technology at the moment. So it suggests that they’re interested in buying.