Video Series: Technographics
Thomas Rielly sits down to explore what technographics are and why they matter.
What are technographics and why did they matter? Interesting questions. So technographics have been around for quite a while. So it generally refers to the actual technology that a company uses at an organization, and from a sales perspective, we can actually use it within our process. So let’s say, for example, I sell a piece of technology that integrates within another piece of technology. For me, I might want to go and find a list of all companies that use the technology that I integrate with so that I can reference that within the outreach.