Buyer Persona and ideal customer differences

Buyer Persona and Ideal Customer Profiles: Differences

The concepts of buyer persona and ideal customer profiles are often confused, and for good reason. They are very similar, and sometimes...
Chloe Zhang
June 21, 2021 1 min read
Ideal Customer

Ideal Customer: Defined and Steps to Gain them

An ideal customer is a single person in mind. They’re real, they’re not a figment of your imagination. Having a single ideal...
Chloe Zhang
June 21, 2021 1 min read

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