Buyer Persona: How to Create the Best and Market Better

Many businesses do not have a clear outline of their key buyer persona. It is important to use and create buyer persona...
Chloe Zhang
2 min read

Firmographics: What Is It and Why It Is Crucial

Business marketing is no longer selective. The traction of new technologies has given consumers access to a number of companies. In turn,...
Chloe Zhang
1 min read

Technographics is the new digital marketing buzzword

Technographics is the new digital marketing buzzword Technographics is the new digital marketing buzzword. Marketers can use this tool to gain more...
Chloe Zhang
1 min read

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