buyer persona Archives

Buyer Persona: How to Create the Best and Market Better

Many businesses do not have a clear outline of their key buyer persona. It is important to use and create buyer persona...

Chloe Zhang
July 6, 2021 2 min read

The concepts of buyer persona and ideal customer profiles are often confused, and for good reason. They are very similar, and sometimes...

Chloe Zhang
June 21, 2021 1 min read

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