5 cold calling mistakes that you should stop making
Cold calling is hard. Really hard. You are nervous; you are trying to sell; it is uncomfortable; and you never know what...
Sales and Marketing Alignment is the Key to B2B Success
One of the biggest struggles to business success is misalignment. There is not a company on the planet that can create a...
Intent data – Why it is important to start using
Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and...
Dynamic data is important for salespeople – here is why
Sales is changing, and so is the tech that drives it. The relationship between sales and marketing is shifting more towards one...
Creating Content For Your Ideal Customer
Most businesses are guilty of creating content for the sake of creating content. There is no strategy behind it – they write...
Outreach Sales – What It Is And How It Works
If you’re like most people involved with B2B sales, you’re probably a sales person or leader who is struggling with poor sales...
Demand generation marketing: What it is and why it should matter
Demand generation marketing is where a business uses marketing to drive awareness about their product or service. It is a process made...
How To Get Numbers For Cold Calling
Cold-calling is one of the most cost-effective and direct ways to generate an ROI for your marketing campaign. In fact, this is...
Improve Your B2B Lead Generation Email Marketing
B2B lead generation usually entails creating a email marketing campaign that pulls in potential leads through digital means. These then allow you...