Sales tools are used by individuals in sales to save time, improve efficiency and help them be the first to act. Examples of such sales tools are customer relationship management (CRM), sales intelligence, analytics and automation. These tools can be very valuable in helping to pin point when to reach out to a prospect. Further, it can help give context on what to talk to your prospect about.
1. CRM Software
CRM refers to systems your business uses to organize customer information internally and interact with them in an organised manner. Some CRM tools that are most commonly used by businesses include Zendesk Sell and Monday.
Sales reps who use CRM software gain a huge amount of insights on the behaviour of their clients. With this, you will be able to track talks with prospects and improve client retention. This data fuels better sales strategy by identifying potential patterns in the customer lifetime value (LTV) of customers and increasing the chances of winning new accounts. Often, CRM softwares are usually the largest investment your sales team may make. Typically, the bigger companies that have CRM options will be more expensive. However, you will be able to integrate marketing tasks such as google ad tracking into them. Smaller CRM offerings can be a cheaper solution.
2. Sales Intelligence Tools
Sales people will often be forced to look for options to increase the value of their business. In some highly competitive markets it can be hard to attract and retain customers using only traditional marketing methods. Marketing is changing and getting results takes a lot more than sending out newsletters when something important happens. It now requires knowledge, action and analysis.
That is where sales intelligence software comes in handy. This variety of software helps business owners make accurate predictions about what buyers want, how best to pitch products to them and under what conditions they’re likely to buy. Triggr is a good example of a sales intelligence tool that uses public data such as news or hiring occurs to alert you when the best time to make a sale is. Further, you can also use it to find lookalike clients and to look for immediate prospect contact data.
3. Sales Engagement Tool
Sales engagements are interactions and exchanges between a salesperson and a customer. They occur at various stages in the buyer’s journey and are intended to support the development and upkeep of good relationships between reps and customers. To cater to the customers of today, salespeople have to up their engagement game. Using a sales engagement process that consists of follow-ups, highly personalised communication, and multichannel outreach, reps can book more meetings. But it can get overwhelming to execute all of the above tasks at scale. Reps could burn out quickly leaving in their wake, lost meetings, and ghosted prospects. To manage how you engage with prospects efficiently, use a sales engagement software like Klenty. You can automate follow-ups at scale, personalize emails or LinkedIn messages at scale, and set up hundreds of email sequences to nurture prospects over a period of time or till they turn into a customer.
4. Document Tracking Software
E-signature is a document tracking method that is used for facilitating secure electronic sign and send for contract. It enables to capture signature of an individual electronically over the web. Thus, these tools save time, money and manual labour costs to facilitate business services over the world. This is a very useful tool in future since it saves huge amount of time because it can avoid human errors while sending contracts over email.
5. Analytics Tool
Sales analytics software has become more popular in the last few years. Companies want to understand how they can exploit data to its maximum potential. Use these tools to track, predict and enhance your sales strategy. Thus, create a high level and granular analysis on your sales team. Use these insights to show where your team is performing well because you no longer need to manually gather data. These software tools have become more reliant on different types of data.
6. Digital Sales Tools – Video Calling
Finally, digital selling tools allow you to meet clients from anywhere. Examples of such tools include ones that allow for video call, like Zoom. You can show them demos in real time whilst holding virtual sales meetings. Further, you can use it to send files and share materials quickly. This will allow you to develop a better relationship. Thus, you will be able to better drive sales. These remote selling tools are more relevant after the pandemic because people have changed the way they work. There are many other options to help this problem – such as Skype.
7. Customer Service Software
This is basically any app, program or tool that streamlines the customer service department. This might include help desk software, live chat tools and live video options. If you are not sure how to deal with a client query or complaint, this can be automated. Therefore, meaning that your sales team can focus on bringing in new clients. Thousands of businesses have moved their entire help desk operation online using software like Freshservice. There is evidence that customer service software can help reduce bounce rates by up to 25%.
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