Choosing the appropriate sales intelligence platform is critical to your company’s success. This page compares UserGems and Triggr, two of the top-rated platforms, to assist you in selecting the best one for your sales staff.
💡 Fun Fact:
Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.
Bulk emails are a thing of the past. In today’s virtual selling environment, the stakes are significantly higher than they were in the past. Sellers can’t afford to make offers on a moment’s notice; rather, they must provide a tailored and valuable message to each lead at the appropriate time.As a salesperson, you must identify firms that require your services. These requirements and demands might be the consequence of a variety of factors. Merging with another business, relocating the office, or obtaining fresh investment cash are all examples of adjustments! We can utilize triggers like these to place our products/services in these situations.
The priorities of the management team may alter as a result of these trigger events. As a result of future needs, new management teams’ priorities might be established as a consequence of events that have an impact on the company. It’s critical for salespeople to not only react when they notice these possibilities but also to establish an atmosphere where suitable conversation can take place and improve their chances of closing deals with customers by nurturing a culture where prospects feel comfortable bringing up opportunities in which they are interested.
Triggr and UserGems are both fantastic sales intelligence applications. Outreach information is supplied by both services, but there’s a significant distinction between them. You may utilize Triggr to create Trigger Events by linking persons or company changes to an alert, allowing you to stay on top of changes so that your sales team can be the first to react! Changes such as Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts, and Mergers & Acquisitions are all valid examples.
🤷 Why people choose Triggr over UserGems.
🔔 Triggr Events – It’s critical to include trigger events in your sales approach in order to maintain the upper hand and deliver your pitch at the correct time, especially in a competitive market. Triggr creates “buy-signals,” which we can think of as an opportunity that informs us when our prospects need help on anything, whether or not they are currently looking for your goods/service.
Event automation tools make it easier than ever to stay engaged with your prospects and interact with them in a personal way. Notifying you when these events occur will help you attract new consumers and targeted outreach initiatives. It will also allow businesses to acquire more customers!
🏃♂️ Real-time data – Triggr keeps your sales staff and customers informed of market or corporate changes that may impact them, ensuring that they are aware of industry or company developments such as technological installation or job listing updates. This enables your salespeople and clients to stay up with industry or company news like this.
Triggr keeps an eye on all web pages for real-time changes, allowing you to be alerted when something new happens, so you won’t have to wonder why no one has contacted you about this new development.
📊 More Data Points – Triggr is the key that will help you get discovered on search engines. It has more capabilities than UserGems, making it simpler to categorize data and figure out which firms and individuals would benefit from your product or service before investing time in them.
Triggr is a software that may help you connect your team with the right people to contact at the most appropriate moment and place to succeed. Triggr assesses where salespeople should concentrate their efforts based on real-time information from clients and public internet events.
Then, after Triggr has evaluated your sales people’s conversations, it automatically adds context by assisting them in determining why a data change is important and proposing a template for outreach across Linkedin, Email, and Phone.
🎯 Data Accuracy – Triggr maintains a database that is kept up to date so that B2B Salespeople can always get current, relevant, and timely business information. To assure relevance, Triggr collects data from various sources and checks it for accuracy. For Triggr, ensuring data accuracy and keeping the database clean are critical objectives.
💼 Best Jobs Data – Triggr gives your sales personnel access to every job description on the internet over the previous three years, allowing them to follow trends and possibilities, target accounts based on real-world employment responsibilities, discover deep insights for prospecting, and ultimately boost income as a sales leader.
Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.
⚡ Integrations – Triggr is a sales intelligence software that connects to a number of CRMs and other systems. Simply hit a button to link it up. You may instantly pass any data you gather into your CRM by linking Triggr with only one click. If someone anywhere in the world asks about the organization, they will always be able to get an answer!
One of the most valuable integrations, is Triggr’s integration with Slack. Triggr integrates with Slack to allow you to easily receive any alert. This integration is perfect for when your company needs quick and easy communication, as well as improving the way we work together by integrating live alerts into our daily workflow!
🔎 Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.
Using technographic and firmographic data together allows you to get a much more complete picture of the market as a whole, as well as your own unique position within that market. When used correctly, technographics and firmographics can give a great basis for future sales decisions.
🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.
🎓 Pro Tip:
One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.