Choosing the correct sales intelligence platform is crucial for your company’s success. This page compares Uplead and Triggr, two of the most popular platforms, to help you choose the best one for your sales team.

💡 Fun Fact:

Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.

The efficacy of traditional outreach has been reduced; buyers respond to only one out of every 18 commercial interactions, and they accept just one out of every four emails in today’s marketing climate. In a virtual selling environment, the stakes are even higher. Sellers can’t afford to be scatterbrained or unprofessional; they need to identify the right lead. Your job as a salesperson is to locate businesses that have existing wants and needs – which tends to occur during periods of change. This implies they’ve experienced something or will experience something in the future, such as moving, merging with another company, or an investor meeting where new money was announced! You must seek for possibilities so you can place your items/services right into these situations by utilizing trigger events.

Trigger event selling is a critical part of any sales teams strategy. Reaching out to appropriately motivated decision-makers before your competition does increase your odds of making the sale up to 74% – Craig Elias.

Trigger events can cause significant changes in a business’s priorities, which results in new objectives emerging among management teams. It is critical for salespeople to not only respond when they have these possibilities but also to create an atmosphere that allows the most appropriate context of discussion and increases the likelihood of closing deals with clients.

Triggr and Uplead are two of the most popular sales intelligence tools. They’re both fantastic in their own ways, but there’s a key distinction between them. Using Triggr, you may create Trigger Events to generate an alert whenever a company or individual change occurs – this allows you to stay on top of changes so that your sales team can be the first to act! Examples of such people and corporate changes are changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions

🤷 Why people choose Triggr over Uplead.


🔔 Triggr Events – It’s critical to incorporate trigger events in your sales process to keep ahead of the competition and deliver your pitch at the right time. Triggr has tools for generating these “buy-signals,” which can be thought of as an opportunity that informs us when our prospects require assistance – whether or not they are on their way to making a purchase.

These events can help businesses find new customers and personalize their outreach efforts; they also give firms the potential to earn more revenue.


🏃‍♂️ Real-time data – Triggr’s data is always updated, providing the most up-to-date information. This lets your sales people and customers stay informed about industry or company events that might impact them, such as technological installations and job listing changes. Triggr monitors all webpages for real-time modifications, allowing you to be notified of those things when they occur.


📊 More Data Points – Triggr is the missing link for companies and people who want to be discovered. It has more filters than Uplead, making it simple to correctly categorize data so you know which firms and individuals would benefit the most from your product or service before investing time into them. Triggr achieves this by benchmarking client data against public web trends to produce accurate predictions on where salespeople should focus their efforts. 

After, Triggr automatically adds context to your sales agents’ conversations by helping them determine why a data change is important and offering a template for outreach across Linkedin, Email, and Phone based on the identified data change.


🎯 Data Accuracy –Triggr’s primary goal is to provide accurate, timely business data to B2B salespeople. Triggr gathers data from a variety of sources and cross-checks and updates it to ensure relevance. For Triggr, data accuracy and database cleanliness are top priorities.



💼 Best Jobs Data – Triggr has analyzed every job posting published on the public internet over the prior three years, allowing your sales team to identify patterns and possibilities, target accounts based on their real-world job roles, discover significant insights for prospecting, and ultimately increase revenue as a sales leader. Recruiters may utilize Triggr data to build highly targeted head-hunting lists based on an extensive criteria.


⚡ Integrations –Triggr integrates with a variety of platforms and CRMs in a single click. With real-time sales intelligence data generated by Triggr, you may get insights on what’s going on with different channels, regions, or legs at once. So, no matter where someone wants to know about the company, there will always be an answer!

Triggr’s Slack integration is one of the most important integrations. Triggr connects with Slack to allow you to receive notifications quickly and simply. This integration is ideal for when your organization needs urgent and simple communication, as well as integrating real-time alerts into our normal workflow!



🔎 Lookalikes –Triggr has a lookalike tool that helps you build a firmographic and technographic profile of what an ideal client looks like based on your CRM data and compare it to the Triggr database in order to discover even more customers who resemble your best clients.

When you combine technographics and firmographics, you obtain a far more complete view of the market as a whole, as well as your own position within it. Technographics and firmographics, when used correctly, can provide a strong foundation for future sales decisions.


🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

🎓 Pro Tip:

One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.

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