It’s difficult to know what sales intelligence software is appropriate for your organization. This page compares Rocketreach and Triggr, two of the most popular platforms, so you can pick the best one for your sales team.

💡 Fun Fact:

Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.

In today’s competitive market, organizations must constantly be on the lookout for new ways to reach out to customers and stay top of mind. When it comes to prospecting, generic outreach isn’t enough; buyers react to only one out of every 18 commercial encounters and accept only one out of every four emails. The stakes are even higher in a virtual selling. Look for firms that have current wants and needs as your primary sales objective. This implies something occurred or will occur in their lives — they might be relocating, merging with another firm, or there could very well have been an investment meeting where fresh cash was announced! When these events take place, you need to look for chances so we can incorporate our products/services and trigger a purchase.

Trigger event selling is a critical part of any sales teams strategy. Reaching out to appropriately motivated decision-makers before your competition does increase your odds of making the sale up to 74% – Craig Elias.

Triggers can help management teams prioritize and shift their focus when confronted with an unexpected development. It’s critical for salespeople not only to act on these opportunities but also to create the proper atmosphere for a discussion, allowing them to make better deals with customers.

Triggr and Rocketreach are two of the most popular tools for sales intelligence. They both have their strong points, but there is a significant distinction between them. You may use Triggr to construct out Trigger Events, which will send an alert when company or individual changes occur, allowing you to stay on top of events and give your sales team the opportunity to bethe first to act. You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.


🤷 Why people choose Triggr over Rocketreach.


🔔 Triggr Events – It’s critical to include trigger events in your sales process to keep the upper hand and deliver your pitch at the ideal time, especially in a fiercely competitive market. Triggr has instruments for generating these “buy-signals,” which may be thought of as an opportunity that informs us when our prospects require assistance. Personalizing outreach efforts, as well as prospecting for new clients, can all be aided by triggering these events. They also enable companies to obtain more revenue! 


🏃‍♂️ Real-time data – Triggr’s data is always up to date, ensuring that you have the most accurate and up-to-date information. This tool allows salespeople to stay up to speed on industry or company developments that may have an impact on them, such as technological installations or job openings changes.

Triggr monitors all pages on the internet in real time looking for real-time changes, alerting you to news of those items as they develop, so there’s no need to be concerned why someone hasn’t contacted you yet about this new development.


📊 More Data Points – Triggr is the keystone for organizations and individuals that want to be discovered. It has more filters than Rocketreach, making it simple to group data correctly so you can discover which firms and people would benefit most from your product or service before investing time in them.

Triggr can help you and your team get the right people in the proper places at the correct time with the appropriate message to make progress. By analyzing client data against public web trends, Triggr generates accurate predictions on where salespeople should concentrate their efforts.

After, Triggr automatically adds context to your sales people’s conversations by assisting them in determining why a data change is significant and proposing a template for outreach across Linkedin, Email, and Phone. 


🎯 Data Accuracy – Triggr’s mission is to provide B2B Salespeople with relevant, timely, and targeted business data. Triggr gathers information from a variety of sources and cross-checks it for accuracy to ensure relevance. For Triggr, data accuracy and database cleanliness are top priorities.



💼 Best Jobs Data – Triggr has examined the public internet for every job posting published in the previous three years to provide your sales team with a deeper understanding of current and future trends, allowing them to identify patterns and possibilities, target accounts based on their real live job roles, discover rich insights for prospecting, and ultimately increase revenue as a sales leader.

Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.


⚡ Integrations – Triggr has a one-click integration with numerous platforms and CRMs. This means you may access and utilize the real-time sales intelligence data generated by Triggr to gain insight into what’s going on with various channels, regions, or legs at once. So, no matter where someone wants information about the company, it will be in places most convenient to your sales team.

Triggr’s integration with Slack is one of the most important integrations. Triggr connects with Slack to allow you to receive notifications without having to leave your messaging interface. This integration is ideal for when your company need sfice fast and simple communication, as well as integrating live alerts into our daily workflow!



🔎 Lookalikes – Triggr has a lookalike tool that lets you to create a firmographic and technographic profile of what an ideal customer appears like using your CRM data and compare it against the Triggr database to discover more customers who resemble your best clients. Using technographics and firmographics in tandem may provide you with a much more comprehensive view of the market as well as certain prospects.


🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

🎓 Pro Tip:

One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.

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