Choosing the correct sales intelligence solution is critical to your company’s success. This page compares People.ai and Triggr, two of the most common platforms, to assist you in selecting the best one for your sales team.

💡 Fun Fact:

Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.

In today’s virtual selling environment, the stakes are far higher than they were in the past. Sellers can’t afford to make offers on a whim; instead, they must provide each lead with a personalized and value-added message at the appropriate time. As a salesperson, you must identify firms that require your services. These requirements and demands might be the consequence of a variety of factors. Merging with another business, relocating the office, or obtaining fresh investment cash are all examples of adjustments! We can utilize triggers like these to place our products/services in these situations.

Trigger event selling is a critical part of any sales teams strategy. Reaching out to appropriately motivated decision-makers before your competition does increase your odds of making the sale up to 74% – Craig Elias.

The priorities of the management team may alter as a result of these trigger events. As a result of future needs, new management teams’ priorities might be established as a consequence of events that have an impact on the company. It’s critical for salespeople to not only react when they notice these possibilities but also to establish an atmosphere where suitable conversation can take place and improve their chances of closing deals with customers by nurturing a culture where prospects feel comfortable bringing up opportunities in which they are interested.

Triggr and People.ai are both fantastic sales intelligence applications. Outreach information is supplied by both services, but there’s a significant distinction between them. You may utilize Triggr to create Trigger Events by linking persons or company changes to an alert, allowing you to stay on top of changes so that your sales team can be the first to react! Changes such as Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts, and Mergers & Acquisitions are all valid examples.

 

🤷 Why people choose Triggr over People.ai.

#1

🔔 Triggr Events – It’s critical to incorporate trigger events into your sales approach in order to retain the upper hand and deliver your pitch at the right time, especially in a competitive market. Triggr generates “buy-signals,” which we can think of as an opportunity to let us know whether or not our prospects require assistance on anything, whether or not they are currently looking for your products/services.

It’s simple to stay in touch with your leads and connect with them in a personal manner using event automation software. Notifying you when these events happen will help you acquire new consumers and engage with them in the most productive way possible. They also allow businesses to increase their client base!

#2 

🏃‍♂️ Real-time data – Triggr keeps your sales staff and customers informed of market or corporate changes that may impact them, ensuring that they are aware of industry or company developments such as technological installation or job listing updates. This enables your salespeople and clients to stay up with industry or company news like this.

Triggr monitors all internet pages for real-time changes, allowing you to be alerted when something new happens so you won’t have to wonder why no one has contacted you about this new development.

#3

📊 More Data Points – Triggr is the key to gaining visibility on search engines. It has more capabilities than People.ai, making it simpler to categorize data and determine which organizations and individuals would benefit from your product or service before investing time in them.

Triggr is a software that may help you connect your team with the right people to contact at the most appropriate moment and place to succeed. Triggr assesses where salespeople should concentrate their efforts based on real-time information from clients and public internet events.

After Triggr has reviewed your sales people’s conversations, it automatically adds context by assisting them in determining why a data change is important and proposing a template for outreach across Linkedin, Email, and Phone.

#4 

🎯 Data Accuracy – Business information for B2B professionals is provided by Triggr, which maintains a database that is kept up to date so that salespeople can access current, relevant, and timely business data. To ensure relevance, Triggr obtains data from several sources and verifies it for accuracy. For Triggr, ensuring data validity and maintaining a clean database are critical goals.

 

#5 

💼 Best Jobs Data – Triggr provides your sales people access to every job description on the internet over the previous three years, allowing them to follow trends and possibilities, target accounts based on real-world work responsibilities, discover deep insights for prospecting, and ultimately boost income as a sales leader.

Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.

#6 

⚡ Integrations – Triggr is a sales intelligence software that connects to a number of CRMs and other systems. Simply hit a button to link it up. You may instantly pass any data you gather into your CRM by linking Triggr with only one click. If someone anywhere in the world asks about the organization, they will always be able to get an answer!

Triggr’s collaboration with Slack is fantastic. Triggr communicates with Slack, allowing you to receive notifications immediately. This connection is ideal for companies searching for fast and simple communication as well as the ability to communicate and share real-time data throughout the day!

#7 

🔎 Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.

Sales prediction through firmographics and technographics is possible. They might help you build a strong basis for future purchases. When used correctly, they can provide you with a more comprehensive look at the market as well as your position in it. When utilized correctly, firmographics and technographics can assist you make better sales judgments.

#8 

🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

🎓 Pro Tip:

One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.

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