The appropriate sales intelligence platform is critical to your company’s success; VP Sales, Sales Directors, Sales Managers, SDRs, BDRs, and BDMAs have more alternatives than ever when it comes to sales intelligence tools to power their teams. Lusha and Rocketreach are two of the most common solutions compared on this page.

💡 Fun Fact:

Prospecting is an essential function in a B2B sales team. Despite this, prospecting is frequently cited as a source of pain for salespeople, accounting for over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, and delays in timeliness.


Lusha is ideal for salespeople who spend the bulk of their time cold emailing, whether through Lusha’s prospecting tool or any other method. It’s not, however, the greatest tool for dedicated marketing teams looking to build comprehensive datasets since Lusha doesn’t give as many data points as other systems. There are several possibilities with RocketReach. Advanced search, bulk lookups, API and email outreach are some of the options available. Advanced search features make it simpler to focus in on the people you want to communicate with. It also enables automated lead generation, contact identification, person search, profile improvement, company search, or a variety of other applications using their simple REST API for heavy-duty tasks.


Lusha has a free plan and professional plans starting at $99/month, going up to customised enterprise plans. The Essentials plan, Pro plan, and Ultimate plan are the three main options on the RocketReach pricing system. For the essentials plan to be active, it costs $59 per month. The pro plan costs $119 per month. For $299 USD/month, you may use the ultimate plan up to 800+ lookups..

Data Quality

Lusha has a phone and email verification accuracy of 81 percent. Lusha is utilized by both small and large enterprises. They are also GDPR, CCPA, and data protection best practices compliant. RocketReach is a simple, yet effective email finder. It’s easy to navigate and use. At least 85% of your prospects’ emails will be returned by RocketReach. All emails are SMTP validated to ensure that they do not bounce. To assure maximum accuracy, emails are generated in real time.

Contact Information

Lusha has over 100 million contacts in their database, according to corporate address information. Rocketreach had greater amount of contact information than compared to Lusha. RocketReach data consists of real-time verified data for 430 million professionals across 20 million companies globally.


Lusha was rated higher in terms of ease of use, setup, and administration. Overall, reviewers liked doing business with Lusha more than RocketReach. Reviewers felt that Lusha provides better customer service than RocketReach. When it came to the quality of ongoing product support, our testers felt that RocketReach was the superior choice. Our testers preferred the course of action taken by Lusha over that of RocketReach for feature updates and roadmaps.

While both platforms are helpful sales intelligence tools, they both lack the ability to build out tailored real time alerts that can help give your sales team an edge. With Triggr, you can use the tool to build out Trigger Events so that when company or people changes occur an alert will be triggered – this allows you stay on top of changes, so that your sales team can be the first to act! You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.

🤷 Why people choose Triggr over Lusha and Rocketreach.


🔔 Triggr Events – In a fiercely competitive market, it’s critical that you include trigger events in your sales process to maintain the upper hand and deliver your pitch at just the right moment. Triggr has tools for building these “buy-signals” which can be thought of as an opportunity that tells us when our prospects need help with something – whether or not they are actively on their way towards buying from us! Trigger event selling is the ability to foresee these events. 

Triggering these events will assist with prospecting for new clients, and personalizing outreach efforts; they also allow businesses an opportunity at capturing more business!


🏃‍♂️ Real-time data –Triggr’s data is updated constantly, giving the most accurate and up-to date information. This allows your sales staff as well as customers to stay informed about events happening in their industry or company that could affect them such like tech installs, job listings changes etc

Triggr continuously browses through all pages on websites looking for real time updates which will allow you be notified of those things when they happen so there is no need for alarm bells going off inside one’s head wondering why someone hasn’t contacted them yet regarding this new development.


📊 More Data Points –Triggr is the missing link for businesses and individuals who want to be found. It has more filters than Lusha and Rocketreach, making it easy to correctly categorize data so you know which companies and individuals would most likely benefit from your product or service before investing time into them. 

Triggr helps to get your team immediately sent the right contacts to talk with at the proper time and in the correct situation to get results. Triggr accomplishes this by benchmarking client data against public web trends to produce accurate predictions on where salespeople should focus their efforts. 

After, Triggr automatically adds context to your sales reps’ discussions by assisting them in understanding why a data change is significant and proposing a template for outreach across Linkedin, Email, and Phone based on the detected data change.


🎯 Data Accuracy –Triggr is always creating and updating a database that delivers targeted, correct, and timely business data to B2B Salespeople. Triggr gathers information from numerous sources and cross-checks and updates it to guarantee relevance. Data accuracy and database cleanliness are priorities for Triggr.



💼 Best Jobs Data – Triggr has scoured the public internet to gather every job posting published in the past three years, allowing your sales team to track patterns and spot possibilities, target accounts based on their real live job roles, discover rich insights for prospecting, and ultimately increase revenue as a sales leader.

Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.


Integrations –Triggr has a one-click integration into many of your favourite platforms and CRMs. This means that you can access and use the real-time sales intelligence data generated by Triggr in order for it to give insight on what’s happening with different channels, locations or legs altogether at once. So, no matter where someone needs information about the business there will always be an answer!

One of the most valuable integrations, is Triggr’s integration with Slack. Triggr integrates with Slack to allow you to easily receive any alert. This integration is perfect for when your company needs quick and easy communication, as well as improving the way we work together by integrating live alerts into our daily workflow!



🔎 Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.

Using technographic and firmographic data together allows you to get a much more complete picture of the market as a whole, as well as your own unique position within that market. When used correctly, technographics and firmographics can give a great basis for future sales decisions.


🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

🎓 Pro Tip:

Monitoring company news mentions can be a great way to stay up-to-date with what’s going with targeted accounts. Triggr allows you to plug in your target accounts via your CRM and be notified of any important news mentions directly in a slack channel of your choosing. This is perfect for enterprise teams who have defined accounts and need to be notified of all news, role changes and tech installs within them.

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