The right sales intelligence platform is essential to your company’s success; VP Sales, Sales Directors, Sales Managers, SDRs, BDRs, and BDMAs have more alternatives than ever when it comes to sales intelligence tools to power their teams. This page compares Lusha and Fullcontact, two of the most popular solutions.

๐Ÿ’ก Fun Fact:

Prospecting is an essential function in a B2B sales team. Despite this, prospecting is frequently cited as a source of pain for salespeople, accounting for over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, and delays in timeliness.


Lusha is ideal for salespeople who spend the bulk of their time cold emailing, whether through Lusha’s prospecting tool or any other method. It’s not, however, the greatest tool for dedicated marketing teams looking to build comprehensive datasets since Lusha doesn’t give as many data points as other systems. FullContact allows you to create and manage your contacts with ease, no matter where you are or what device you’re using. FullContact is a contact management software for professionals and enterprises that includes a variety of tools to help people, marketers, companies, and developers manage and improve their contact data. With FullContact’s cross-platform suite of applications and APIs, any email address, social handle, phone number, or restricted demographic data may be transformed into a data-rich individual or company record in seconds. This aids in the improvement of customer databases by providing more information. It enables businesses to generate higher-quality leads while also giving consumer database more detail.


Lusha has a free plan and professional plans starting at $99/month, going up to customised enterprise plans. Fullcontact offers annual or multi-year agreements and they will only charge you if they have a data match for you. With no return of data, there is no charge.

Data Quality

Lusha has a phone and email verification accuracy of 81 percent. Lusha is utilized by both small and large enterprises. They are also GDPR, CCPA, and data protection best practices compliant. Fullcontact has rated higher in terms of contact and company data quality as compared to Lusha.

Contact Information

Lusha has over 100 million contacts in their database, according to corporate address information. Fullcontact has relatively less contact data available as compared to Lusha. You may use the FullContact API to access an endpoint that returns a wealth of information about any email address you provide. It makes it easy to obtain a comprehensive picture of someone’s online persona without having to go to each social network and perform the labor yourself.


When comparing the two solutions, our experts found Lusha to be more user-friendly, simpler to set up, and manage. However, overall, our testers preferred doing business with FullContact. Lusha was seen by our reviewers as better meeting the demands of their company than FullContact. Our testers thought that FullContact provided superior quality of ongoing product support compared to Lusha. Our researchers thought that Lusha had a clearer vision for future development than did FullContact. The way forward for feature updates and roadmaps has indicated Lusha was more promising.

While both platforms are helpful sales intelligence tools, they both lack the ability to build out tailored real time alerts that can help give your sales team an edge.ย With Triggr, you can use the tool to build out Trigger Events so that when company or people changes occur an alert will be triggered โ€“ this allows you stay on top of changes, so that your sales team can be the first to act! You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.

๐Ÿคท Why people choose Triggr over Lusha and Fullcontact.


๐Ÿ”” Triggr Events – In a fiercely competitive market, itโ€™s critical that you include trigger events in your sales process to maintain the upper hand and deliver your pitch at just the right moment. Triggr has tools for building these “buy-signals” which can be thought of as an opportunity that tells us when our prospects need help with something – whether or not they are actively on their way towards buying from us! Trigger event selling is the ability to foresee these events.ย 

Triggering these events will assist with prospecting for new clients, and personalizing outreach efforts; they also allow businesses an opportunity at capturing more business!


๐Ÿƒโ€โ™‚๏ธ Real-time data –Triggr’s data is updated constantly, giving the most accurate and up-to date information. This allows your sales staff as well as customers to stay informed about events happening in their industry or company that could affect them such like tech installs, job listings changes etc

Triggr continuously browses through all pages on websites looking for real time updates which will allow you be notified of those things when they happen so there is no need for alarm bells going off inside oneโ€™s head wondering why someone hasn’t contacted them yet regarding this new development.


๐Ÿ“Šย More Data Points –Triggr is the missing link for businesses and individuals who want to be found. It has more filters than Lusha and Fullcontact, making it easy to correctly categorize data so you know which companies and individuals would most likely benefit from your product or service before investing time into them.ย 

Triggr helps to get your team immediately sent the right contacts to talk with at the proper time and in the correct situation to get results. Triggr accomplishes this by benchmarking client data against public web trends to produce accurate predictions on where salespeople should focus their efforts.ย 

After, Triggr automatically adds context to your sales repsโ€™ discussions by assisting them in understanding why a data change is significant and proposing a template for outreach across Linkedin, Email, and Phone based on the detected data change.


๐ŸŽฏ Data Accuracy –Triggr is always creating and updating a database that delivers targeted, correct, and timely business data to B2B Salespeople. Triggr gathers information from numerous sources and cross-checks and updates it to guarantee relevance. Data accuracy and database cleanliness are priorities for Triggr.



๐Ÿ’ผ Best Jobs Data –ย Triggr has scoured the public internet to gather every job posting published in the past three years, allowing your sales team to track patterns and spot possibilities, target accounts based on their real live job roles, discover rich insights for prospecting, and ultimately increase revenue as a sales leader.

Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.


โšก Integrations –Triggr has a one-click integration into many of your favourite platforms and CRMs. This means that you can access and use the real-time sales intelligence data generated by Triggr in order for it to give insight on what’s happening with different channels, locations or legs altogether at once. So, no matter where someone needs information about the business there will always be an answer!

One of the most valuable integrations, is Triggrโ€™s integration with Slack. Triggr integrates with Slack to allow you to easily receive any alert. This integration is perfect for when your company needs quick and easy communication, as well as improving the way we work together by integrating live alerts into our daily workflow!



๐Ÿ”Ž Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.

Using technographic and firmographic data together allows you to get a much more complete picture of the market as a whole, as well as your own unique position within that market. When used correctly, technographics and firmographics can give a great basis for future sales decisions.


๐Ÿ™ Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

๐ŸŽ“ Pro Tip:

If you’re selling a product that integrates with other technology a really powerful trigger event is to monitor which companies start using technology that you integrate with. This Trigger event can help you add context to your sales process and have informed practical conversations around the benefits of your integrations.

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