Choosing the suitable sales intelligence platform is critical to your firm’s success. This page compares Leadiro and Triggr, two of the most popular platforms, to assist you in making an informed decision.

💡 Fun Fact:

Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.

Bulk emails are no longer a thing. The stakes in a virtual selling scenario are far higher than they were in the past. Sellers can’t afford to take an impulsive approach when making offers; rather, they must deliver a tailored and valuable message at the right time to the appropriate lead. As a salesperson, you must locate firms that are in need of your expertise. These needs and desires might be created as a result of a variety of reasons. Moving, merging with another firm, or announcing fresh investment funds are all examples of adjustments! In order for us to place our goods/services right into these circumstances by utilizing triggers like these.

Trigger event selling is a critical part of any sales teams strategy. Reaching out to appropriately motivated decision-makers before your competition does increase your odds of making the sale up to 74% – Craig Elias.

Triggers have two distinct impacts on a company’s management team: an immediate and long-term impact. It’s critical for salespeople to not only react when they identify these possibilities, but also to set up a scenario where meaningful discussions about them can take place so that they may receive more contracts from clients.

Triggr and Leadiro are two of the most popular sales intelligence solutions. They’re both fantastic in their own way, but they have a major distinction: The Trigger Events tool that Triggr has. With Triggr, you can use the tool to build out Trigger Events so that when company or people changes occur an alert will be triggered – this allows you stay on top of changes, so that your sales team can be the first to act! You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.


🤷 Why people choose Triggr over Leadiro.


🔔 Triggr Events – It’s critical to utilize trigger events in your sales process to retain the upper hand and deliver your pitch at the optimum moment, especially in a competitive market. Triggr generates “buy-signals,” which might be thought of as an opportunity that informs us when our prospects need assistance with anything, whether or not they are presently looking for your goods/service. 

Setting up to be alerted when these events occur will assist with prospecting for new clients as well as tailored outreach campaigns. They also allow enterprises to acquire more customers!


🏃‍♂️ Real-time data – Triggr’s data is updated on a regular basis, ensuring that the most up-to-date information is available. This allows your sales team as well as clients to stay up to date on industry or company events that might impact them, such as technology installations and job listing changes.

Triggr monitors all web pages for real-time changes, allowing you to be notified when something new happens, so you won’t have to wonder why no one has contacted you about this fresh development.


📊 More Data Points – Triggr is the missing link for companies and people who want to be discovered. It has more filters than Leadiro, making it simple to categorize data correctly so that you can determine which businesses and individuals would benefit most from your product or service before investing time into them.

Triggr is a tool that can help you quickly connect your team with the right people to contact at the ideal moment and in the correct setting to obtain success. Triggr determines where salespeople should concentrate their efforts based on real-time data from clients and public internet events.

After, Triggr automatically adds context to your sales people’s conversations by assisting them in determining why a data change is important and proposing a template for outreach using Linkedin, Email, and Phone based on the discovered data variation.


🎯 Data Accuracy – Every day, Triggr is a database that is constantly updated. It tries to keep B2B Salespeople informed of current, appropriate, and precise business data in order to help them fulfill their duties every day. To verify the accuracy of its information, Triggr checks and updates it from a variety of sources. Data honesty and database hygiene are two of Triggr’s major objectives.



💼 Best Jobs Data – Triggr gives your sales team access to every job description on the internet over the previous three years, allowing them to track trends and possibilities, target accounts based on their real-world employment responsibilities, discover deep insights for prospecting, and ultimately increase revenue as a sales leader.

Recruiters may utilize Triggr data to build highly targeted headhunting lists based on time in position, skills, location, and job titles; they may also create alerts for prospective jobs to grow their client base and make more candidate placements.


⚡ Integrations – Triggr is a sales intelligence solution that connects to a wide range of platforms and CRMs. Simply connect it with one click. You may quickly pass any data you acquire through Triggr into your CRM without disrupting your workflow. There will always be an answer if someone needs information about the company from anywhere in the world!

Triggr’s Slack integration is one of the most useful integrations. Triggr connects with Slack to allow you to obtain any alert in a matter of seconds. This connection is ideal for businesses that need fast and easy communication as well as the capacity to collaborate by sending us real-time updates throughout our daily lives!



🔎 Lookalikes – With your CRM data, you may create a firmographic and technographic profile of what an ideal client looks like, which you can compare against the Triggr database to discover more clients who resemble your finest customers. This is done with Triggr’s lookalike tool.

Firmographics and technographics can be very beneficial in predicting future sales. When employed correctly, they may provide a solid basis for future sales decisions. Firmographics and technographics can provide you with a more holistic view of the market as well as your position in it when used together. If utilized correctly, firmographics and technographics may assist you in making better sales judgments.


🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

🎓 Pro Tip:

One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.

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