Choosing the proper sales intelligence platform is critical to your company’s success. This page compares LeadGenius and Triggr to help you choose the best one for your sales staff.

πŸ’‘ Fun Fact:

Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.

Bulk emails are a thing of the past. In a virtual selling situation, the stakes are far higher. Sellers can’t afford to take an uninformed approach in this type of sale; they must target the ideal lead at the proper moment with a personalized and valuable message. As a salesperson, you must find businesses that currently have requirements and desires. These necessities and wants might emerge as a consequence of a variety of circumstances. Moving, merging with another firm, or announcing fresh investment funds are all examples of adjustments! In order for us to place our goods/services right into these circumstances by utilizing triggers like these.

Trigger event selling is a critical part of any sales teams strategy. Reaching out to appropriately motivated decision-makers before your competition does increase your odds of making the sale up to 74% – Craig Elias.

Triggers have an immediate and long-term impact on a company’s management team, which they then reflect in future demands. It’s critical for salespeople not only to respond when they see these possibilities, but also to set up a situation where meaningful discussion about them may take place and help them close more contracts with customers.

The two leading tools for sales intelligence, Triggr and LeadGenius are both excellent in their own way. They provide verified emails as well as direct-dial phone numbers to assist with outreach methods; however there is a key difference between the solutions. With Triggr, you can use the tool to build out Trigger Events so that when company or people changes occur an alert will be triggered – this allows you stay on top of changes. You may use Triggr to create Trigger Events by connecting people or company changes to an alert, allowing you to stay on top of changes so that your sales team can be the first to react! Changes such as Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts, and Mergers & Acquisitions are all examples you may utilize.


🀷 Why people choose Triggr over LeadGenius.


πŸ”” Triggr Events – It’s crucial to use trigger events in your sales process to keep the upper hand and deliver your pitch at the right time, especially in a competitive market. Triggr provides “buy-signals,” which can be thought of as an opportunity that informs us when our prospects need assistance with anything, whether or not they are currently looking for your product/service.

Setting up to be alerted when these events occur will assist with prospecting for new clients as well as tailored outreach campaigns. They also allow enterprises to acquire more customers!


πŸƒβ€β™‚οΈ Real-time data –Triggr’s data is updated constantly, giving the most accurate and up-to date information. This allows your sales staff as well as customers to stay informed about events happening in their industry or company that could affect them such like tech installs, job listings changes etc

Triggr monitors all web pages for real-time changes, allowing you to be notified when something new happens, so you won’t have to wonder why no one has contacted you about this fresh development.


πŸ“ŠΒ More Data Points –Triggr is a must-have tool for businesses and individuals looking to be found. It contains more criteria than LeadGenius. This makes it simpler to organize information correctly so you can figure out which businesses and people would get the most out of your product or service before investing time into them.

Triggr helps to get your team immediately sent the right contacts to talk with at the proper time and in the correct situation to get results. Triggr accomplishes this by benchmarking client data against public web trends to produce accurate predictions on where salespeople should focus their efforts.Β 

After, Triggr automatically adds context to your sales people’s conversations by assisting them in determining why a data change is important and proposing a template for outreach using Linkedin, Email, and Phone based on the discovered data variation.


🎯 Data Accuracy –Triggr is a database that is up to date every day. It strives to keep B2B Salespeople up to date with current, relevant, and precise commercial data in order to assist them with their responsibilities every day. Triggr validates the accuracy of its information by checking and updating it from a variety of sources. One of Triggr’s primary goals is data honesty and database cleanliness. database cleanliness are priorities for Triggr.



πŸ’Ό Best Jobs Data –Β Triggr has scoured the public internet to gather every job posting published in the past three years, allowing your sales team to track patterns and spot possibilities, target accounts based on their real live job roles, discover rich insights for prospecting, and ultimately increase revenue as a sales leader.Recruiters can use Triggr data to develop highly targeted headhunting lists based on time in position, skills, location, and job titles, among other criteria; they may also create alerts for prospective jobs to grow their client base and make more candidate placements.


⚑ Integrations –Triggr has a one-click integration into many of your favourite platforms and CRMs. This means that you can access and use the real-time sales intelligence data generated by Triggr in order for it to give insight on what’s happening with different channels, locations or legs altogether at once. If someone wants information about the firm from anywhere in the globe, there will always be an answer!

One of the most valuable integrations, is Triggr’s integration with Slack. Triggr integrates with Slack to allow you to easily receive any alert. This integration is ideal for when your company requires fast and simple communication as well as the ability to work together by giving us real-time notifications throughout our daily lives!



πŸ”Ž Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.

Firmographics and technographics can provide you with a more holistic view of the market as well as your position in it when used together. If utilized correctly, firmographics and technographics may assist you in making better sales judgments.


πŸ™ Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

πŸŽ“ Pro Tip:

One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.

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