Choosing the proper sales intelligence software is important for your company’s success. To help you choose the best platform for your sales team, this page compares Lead411 and Triggr, two of the most popular platforms.

πŸ’‘ Fun Fact:

Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.

In today’s virtual selling environment, the stakes are far higher than they were in the past. Sellers can’t afford to make offers on a whim; instead, they must provide each lead with a personalized and value-added message at the appropriate time. As a salesperson, you must figure out which businesses need your services. These criteria and demands may be the result of a variety of reasons. Merging with another business, relocating the office, or obtaining fresh investment cash are all examples of adjustments! We can utilize triggers like these to place our products/services in these situations.

Trigger event selling is a critical part of any sales teams strategy. Reaching out to appropriately motivated decision-makers before your competition does increase your odds of making the sale up to 74% – Craig Elias.

The priorities of the company’s management team might change as a result of these trigger events. As a consequence of future requirements, new management teams’ priorities may be formed as a result of incidents that have an influence on the business. It’s critical for salespeople to not only react when they notice these possibilities but also to establish an atmosphere where suitable conversation can take place and improve their chances of closing deals with customers by nurturing a culture where prospects feel comfortable bringing up opportunities in which they are interested.

Triggr and Lead411 are both excellent sales intelligence tools. Both services offer outreach data, but there’s a significant difference between them.. You can utilize Triggr to create Trigger Events by linking persons or company changes to an alert, allowing you to stay on top of changes so that your sales team can be the first to react! Changes such as Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts, and Mergers & Acquisitions are all valid examples.


🀷 Why people choose Triggr over Lead411.


πŸ”” Triggr Events – It’s critical to incorporate trigger events into your sales approach in order to retain the upper hand and deliver your pitch at the right time, especially in a competitive market. Triggr generates “buy-signals,” which we can think of as an opportunity to let us know whether or not our prospects require assistance on anything, whether or not they are currently looking for your products/services.

Triggering these events will assist with prospecting for new clients, and personalizing outreach efforts; they also allow businesses an opportunity at capturing more business!


πŸƒβ€β™‚οΈ Real-time data –Triggr keeps your sales people and clients up to speed on market or corporate changes that may impact them, ensuring that they are aware of industry or company developments like technological installation or job listing additions. This allows your salespeople and customers to stay informed about industry news like this.

Triggr continuously browses through all pages on websites looking for real time updates which will allow you be notified of those things when they happen so there is no need for alarm bells going off inside one’s head wondering why someone hasn’t contacted them yet regarding this new development.


πŸ“ŠΒ More Data Points – Triggr is the key to gaining search engine visibility. It has more features than Lead411, making it easier to categorize and identify which organizations and individuals would benefit from your product or service before investing time in them.

Triggr helps to get your team immediately sent the right contacts to talk with at the proper time and in the correct situation to get results. Triggr accomplishes this by benchmarking client data against public web trends to produce accurate predictions on where salespeople should focus their efforts.Β 

After Triggr has reviewed your sales people’s conversations, it automatically adds context by assisting them in determining why a data change is important and proposing a template for outreach across Linkedin, Email, and Phone.


🎯 Data Accuracy –Triggr is always creating and updating a database that delivers targeted, correct, and timely business data to B2B Salespeople. Triggr gathers information from numerous sources and cross-checks and updates it to guarantee relevance. Data accuracy and database cleanliness are priorities for Triggr.



πŸ’Ό Best Jobs Data – Triggr provides your sales people access to all job descriptions on the web over the past three years, allowing them to follow trends and possibilities, target accounts based on real-world work responsibilities, discover deep insights for prospecting, and ultimately increase income as a sales leader.

Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.


⚑ Integrations –Triggr is a sales intelligence software that connects to various CRMs and other platforms. Connecting it is as simple as pressing a button. You may instantly pass any information you gather into your CRM by linking Triggr with only one click. They will always be able to obtain an answer if someone anywhere in the world asks about the company!

One of the most valuable integrations, is Triggr’s integration with Slack. Triggr integrates with Slack to allow you to easily receive any alert. This integration is perfect for when your company needs quick and easy communication, as well as improving the way we work together by integrating live alerts into our daily workflow!



πŸ”Ž Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.

Sales prediction through firmographics and technographics is possible. They might help you build a strong basis for future purchases. When used correctly, they can provide you with a more comprehensive look at the market as well as your position in it. When utilized correctly, firmographics and technographics can assist you make better sales judgments.


πŸ™ Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

πŸŽ“ Pro Tip:

One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.

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