Choosing the correct sales intelligence software is critical to your organization’s success. To assist you in making an educated decision, this page compares Fullcontact and Triggr, two of the most popular solutions, to help you determine which one is best for your sales team.
💡 Fun Fact:
Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.
The days of using general outreach are long gone. In a virtual selling environment, the stakes are much higher. Sellers can’t afford to take an uneducated approach; they need to identify the proper lead at the right time with a distinct and valuable message. Your task as a salesperson is to look for firms that have immediate needs and wants.You need to look for opportunities so when these events take place we can put our products/services right into them by triggering purchases through triggers like this one.
An opportunity may crop up and you’re ready for it, but a trigger event occurs before you can react. These events can lead to new management priorities, which results in a different direction depending on what is required going forward. It’s critical for salespeople not only to respond when they have these chances, but also to create an atmosphere that enables them
Triggr and Fullcontact are two of the most popular sales intelligence tools. They both have their advantages, but one differs significantly from the other. You can use Triggr to create Trigger Events, which will activate an alert whenever company or person changes occur, allowing you to stay on top of changes so that your sales team can be the first to act. You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.
🤷 Why people choose Triggr over Fullcontact.
🔔 Triggr Events – It’s critical to include trigger events in your sales process to maintain the upper hand and deliver your pitch at just the proper moment in a fiercely competitive market. Triggr has “buy-signals” tools that may be thought of as an opportunity that informs us when our prospects require assistance with anything, whether they are looking or not. They also give companies the ability to grab more business! Triggr’s tools can assist with prospecting for new clients and tailoring outreach efforts.
🏃♂️ Real-time data –Triggr’s data is always up to date, ensuring that you have the most up-to-date and accurate information. This allows your sales staff, as well as clients, to stay informed about industry or company developments that could impact them, such as IT installations, job listing changes.
Triggr continuously browses through all pages on websites looking for real time updates which will allow you be notified of those things when they happen so there is no need for alarm bells going off inside one’s head wondering why someone hasn’t contacted them yet regarding this new development.
📊 More Data Points – Triggr is a missing link for companies and individuals who want to be discovered. It contains more filters than Fullcontact, making it simple to correctly categorize data so you know which firms and people will benefit the most from your offering before investing time or money into them.
Triggr helps you identify the appropriate prospects to contact at the optimal moment and in the right setting, allowing you to achieve outcomes. It may assist you prioritize these discussions by benchmarking client data against public web trends to generate correct predictions on where salespeople should concentrate their efforts.
Triggr will also aid in the addition of context to your salespeople’s conversations by assisting them in recognizing why a data change is significant and suggesting a template for outreach across Linkedin, Email, and Phone based on the observed data change.
🎯 Data Accuracy –Triggr is always creating and updating a database that delivers targeted, correct, and timely business data to B2B Salespeople. Triggr gathers information from numerous sources and cross-checks and updates it to guarantee relevance. Data accuracy and database cleanliness are priorities for Triggr.
💼 Best Jobs Data – Triggr has searched the public internet for every employment ad published in the previous three years. Triggr has used this information to allow your sales staff to establish patterns and spot possibilities, target accounts based on their real live job roles, find valuable insights for prospecting, and ultimately boost revenue as a sales leader.
Recruiters may utilize Triggr data to generate highly targeted headhunting lists based on time in position, experience, location, job titles, and other criteria; they may also set up alerts for relevant job openings to expand their customer base and make more candidate placements. It’s simple to acquire the finest candidates faster.
⚡ Integrations – Triggr has a one-click integration with several of your most popular platforms and CRMs. This means that you can use the real-time sales intelligence data generated by Triggr to give insight into what’s going on with different channels, regions, or legs simultaneously. There will always be an answer!
Triggr’s integration with Slack is one of the most essential connections. Triggr links up with Slack to provide you with a simple method to receive any alarm notification. This integration is ideal for fast and easy communication as well as integrating real-time alerts into our regular workflow to help us work more efficiently!
🔎 Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.
You can get a far more thorough picture of the market as a whole and your own position in that market when you combine technographics and firmographics. Technographics and firmographics, when used correctly, may provide a strong foundation for future sales selections.
🙏 Free Trial – Triggr provides a free no-credit-card trial that gives you access to all of the platform’s features, including the Triggr event tool.
🎓 Pro Tip:
One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.