Choosing the proper sales intelligence platform is crucial to your company’s success. This page compares Crunchbase and Triggr, two of the most popular platforms, to help you choose the best one for your sales team.

💡 Fun Fact:

Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.

Bulk emails are no longer a thing. The stakes in a virtual selling scenario are far higher than they were in the past. Sellers can’t afford to take an impulsive approach when making offers; rather, they must deliver a tailored and valuable message at the right time to the appropriate lead. As a salesperson, you must find businesses that are looking for your services. These requirements and desires might be the result of a variety of causes. Merging with another company, changing locations, or making fresh investment cash are all examples of adjustments! By using triggers such as these, we may place our goods/services in these situations.

Trigger event selling is a critical part of any sales teams strategy. Reaching out to appropriately motivated decision-makers before your competition does increase your odds of making the sale up to 74% – Craig Elias.

Events that trigger effects on a business can result in new priorities within management teams, which changes course as a result of what is required going forward. It’s critical for salespeople not only to act when they spot these possibilities, but also to create an atmosphere where the appropriate context of conversation may take place and improve their chances of closing deals with customers.

Triggr and Crunchbase are both powerful sales intelligence tools. They provide verified emails and direct-dial phone numbers to help with outreach strategies, but there is a significant difference between the two offerings. You may use Triggr to create Trigger Events by connecting people or company changes to an alert, allowing you to stay on top of changes so that your sales team can be the first to react! Changes such as Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts, and Mergers & Acquisitions are all examples you may utilize.


🤷 Why people choose Triggr over Crunchbase.


🔔 Triggr Events – It’s critical to include trigger events in your sales approach in order to maintain the upper hand and deliver your pitch at the right time, especially in a competitive market. Triggr creates “buy-signals,” which can be thought of as an opportunity that informs us when our prospects need assistance with anything, whether or not they are presently looking for your goods/service.

These tools are essential for any business owner who wants to stay connected with their prospects and engage them in a personal way. Being notified when these events take place will help you prospect for new clients as well as specific outreach efforts. They also enable businesses to gain more consumers!


🏃‍♂️ Real-time data – Triggr’s data is kept up to date on a regular basis, ensuring that your sales team and customers are informed of industry or corporate developments that may impact them. This allows your sales staff and clients to stay current on industry or company events such as technology installations and job listing modifications.

Triggr keeps an eye on all web pages for real-time changes, allowing you to be notified when something new happens so you won’t have to inquire why no one has contacted you about this new development.


📊 More Data Points – Triggr is the missing link for firms and individuals who want to be discovered. It has more parameters than Crunchbase, making it simple to correctly categorize data so you know which firms and people would benefit most from your offering before investing time in them.

Triggr is a software that can assist you in connecting your team with the appropriate individuals to contact at the optimal time and place to achieve success. Triggr assesses where salespeople should concentrate their efforts based on real-time data from clients and public internet events.

After, Triggr automatically adds context to your sales people’s conversations by assisting them in determining why a data change is important and proposing a template for outreach using Linkedin, Email, and Phone based on the discovered data variation.


🎯 Data Accuracy – Every day, Triggr is a database that is constantly updated. It tries to keep B2B Salespeople informed of current, appropriate, and precise business data in order to help them fulfill their duties every day. To verify the accuracy of its information, Triggr checks and updates it from a variety of sources. Data honesty and database hygiene are two of Triggr’s major objectives.



💼 Best Jobs Data – Triggr gives your sales staff access to every job description on the internet over the previous three years, allowing them to follow trends and possibilities, target accounts based on their real-world employment obligations, discover deep insights for prospecting, and ultimately improve income as a sales leader.

Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.


⚡ Integrations – Triggr is a sales intelligence app that connects to a variety of systems and CRMs. Simply hit a button to connect it. You may quickly pass any data you collect through Triggr into your CRM without interrupting your workflow by connecting it with one click. If someone in any part of the world wants information about the firm, they will always be able to get an answer!

Triggr’s Slack integration is extremely useful. Triggr links with Slack to enable you to receive any notice in a matter of seconds. This connection is perfect for businesses that require fast and straightforward communication as well as the ability to collaborate by sharing real-time updates throughout our daily routine!


🔎 Lookalikes – Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.

Firmographics and technographics may be quite helpful in predicting future sales. When used correctly, they can provide a solid foundation for future purchase decisions. Firmographics and technographics, when utilized together, can give you a more comprehensive perspective on the market as well as your place in it. If properly utilized, firmographics and technographics may help you make better sales judgments.


🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

🎓 Pro Tip:

One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.

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