It’s important to choose the correct sales intelligence platform for your company. To assist you in determining which is the finest one for your sales team, this page compares Contactout and Triggr, two of the most popular platforms.
💡 Fun Fact:
Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.
Bulk emails are a thing of the past. In today’s virtual selling environment, the stakes are far higher than they were in the past. Sellers can’t afford to make offers on an impulse; rather, they must deliver a tailored and valuable message at the right time to each lead. As a salesperson, you must identify firms that require your services. These requirements and demands might be the consequence of a variety of factors. Merging with another business, relocating the office, or obtaining fresh investment cash are all examples of adjustments! We can utilize triggers like these to place our products/services in these situations.
Because of these trigger events, the management team’s priorities may shift. As a result of what is required in the future, events that have an impact on a company might necessitate the formation of new management teams’ priorities. It’s critical for salespeople to not only react when they notice these possibilities but also to establish an atmosphere where suitable conversation can take place and improve their chances of closing deals with customers by nurturing a culture where prospects feel comfortable bringing up opportunities in which they are interested.
Triggr and Contactout are both excellent sales intelligence tools. They provide confirmed emails and direct-dial phone numbers to aid with outreach, but there’s a significant difference between the two services. With Triggr, you can use the tool to build out Trigger Events so that when company or people changes occur an alert will be triggered – this allows you stay on top of changes, so that your sales team can be the first to act! You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.
🤷 Why people choose Triggr over Contactout.
🔔 Triggr Events – In a fiercely competitive market, it’s critical that you include trigger events in your sales process to maintain the upper hand and deliver your pitch at just the right moment. Triggr has tools for building these “buy-signals” which can be thought of as an opportunity that tells us when our prospects need help with something – whether or not they are actively on their way towards buying from us! Trigger event selling is the ability to foresee these events.
These tools are essential for any business owner who wants to stay connected with their prospects and engage them in a personal way. Notifying you when these events occur will assist you in finding new customers as well as targeted outreach efforts. They also allow firms to acquire more clients!
🏃♂️ Real-time data – Triggr keeps your sales team and customers informed of market or corporate changes that may affect them, ensuring that your staff and clients are up to date on industry or company happenings such as technological installation or job listing modifications. This allows your sales personnel and customers to stay up with industry or company news like this.
Triggr continuously browses through all pages on websites looking for real time updates which will allow you be notified of those things when they happen so there is no need for alarm bells going off inside one’s head wondering why someone hasn’t contacted them yet regarding this new development.
📊 More Data Points –Triggr is the key that will help you get found on search engines. It offers more features than Contactout, making it easier to correctly categorize data so you can figure out which businesses and individuals might benefit from your offering before investing time in them.
Triggr helps to get your team immediately sent the right contacts to talk with at the proper time and in the correct situation to get results. Triggr accomplishes this by benchmarking client data against public web trends to produce accurate predictions on where salespeople should focus their efforts.
Triggr adds context to your sales people’s discussions after the campaign has ended by assisting them in determining why a data change is important and proposing a template for outreach based on the discovered data variant.
🎯 Data Accuracy – Triggr maintains a database that is constantly updated to ensure that B2B Salespeople have access to up-to-date, relevant, and timely business information. To guarantee relevance, Triggr gathers data from several sources and verifies it for accuracy.For Triggr, data accuracy and database cleanliness are critical priorities.
💼 Best Jobs Data – Triggr gives your sales personnel access to every job description on the internet over the previous three years, allowing them to follow trends and possibilities, target accounts based on real-world employment responsibilities, discover deep insights for prospecting, and ultimately boost income as a sales leader.
Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.
⚡ Integrations –Triggr has a one-click integration into many of your favourite platforms and CRMs. This means that you can access and use the real-time sales intelligence data generated by Triggr in order for it to give insight on what’s happening with different channels, locations or legs altogether at once. So, no matter where someone needs information about the business there will always be an answer!
Triggr’s integration with Slack is fantastic. Triggr links to Slack so you may receive information immediately. This connection is great for businesses that need quick and easy communication as well as the ability to interact by sharing real-time updates throughout the day!
🔎 Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.
Firmographics and technographics might be quite helpful in predicting future sales. When properly utilized, they may provide a solid foundation for future purchase decisions. Firmographics and technographics, when used together, can give you a more comprehensive look at the market as well as your position within it. When firmographics and technographics are implemented correctly, they might help you make better sales judgments.
🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.
🎓 Pro Tip:
One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.