Choosing the proper sales intelligence solution is critical to your company’s success. This page compares Cognism and Triggr, two of the most popular platforms, to assist you in selecting the ideal one for your sales team.

💡 Fun Fact:

Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.

Bulk emails are a thing of the past. In today’s virtual selling environment, the stakes are significantly higher than they were in the past. Sellers can’t afford to make offers on an spur-of-the-moment basis; rather, they must deliver a personalized and valuable message at the right time to each lead. As a salesperson, you must identify firms that require your services. These requirements and demands might be the consequence of a variety of factors. Merging with another business, relocating the office, or obtaining fresh investment cash are all examples of adjustments! We can utilize triggers like these to place our products/services in these situations.

Trigger event selling is a critical part of any sales teams strategy. Reaching out to appropriately motivated decision-makers before your competition does increase your odds of making the sale up to 74% – Craig Elias.

Because of these trigger events, the management team’s priorities may change. As a result of future demands, new management teams’ priorities may be formed as a consequence of events that have an impact on a firm. It’s critical for salespeople to not only react when they notice these possibilities but also to establish an atmosphere where suitable conversation can take place and improve their chances of closing deals with customers by nurturing a culture where prospects feel comfortable bringing up opportunities in which they are interested.

Triggr and Cognism are both great sales intelligence tools. They provide confirmed emails and direct-dial phone numbers for outreach, but there’s a significant difference between the two services. You may utilize Triggr to create Trigger Events by linking persons or company changes to an alert, allowing you to stay on top of changes so that your sales team can be the first to react! Changes such as Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts, and Mergers & Acquisitions are all valid examples.

🤷 Why people choose Triggr over Cognism.


🔔 Triggr Events – It’s critical to include trigger events in your sales approach in order to keep the upper hand and present your pitch at the proper time, especially in a competitive market. Triggr creates “buy-signals,” which can be thought of as an opportunity that informs us when our prospects need assistance on anything, whether or not they are currently looking for your goods/service.

These tools are essential for any business owner who wants to stay connected with their prospects and engage them in a personal way. Notifying you when these events occur will assist you in finding new customers as well as targeted outreach efforts. They also allow firms to acquire more clients!


🏃‍♂️ Real-time data – Triggr’s data is updated constantly, giving the most accurate and up-to date information. This allows your sales staff as well as customers to stay informed about events happening in their industry or company that could affect them such like tech installs, job listings changes etc

Triggr keeps an eye on all web pages for real-time changes, allowing you to be alerted when something new happens, so you won’t have to wonder why no one has contacted you about this new development.


📊 More Data Points –Triggr is the key that will allow you to be discovered on search engines. It has more features than Cognism, making it simpler to correctly categorize data and figure out which companies and individuals might benefit from your product or service before investing time in them.

Triggr helps to get your team immediately sent the right contacts to talk with at the proper time and in the correct situation to get results. Triggr accomplishes this by benchmarking client data against public web trends to produce accurate predictions on where salespeople should focus their efforts. 

After that, Triggr automatically adds context to your salespeople’s discussions by assisting them in understanding why a data change is significant and proposing a template for outreach using Linkedin, Email, and Phone based on the detected data channel.


🎯 Data Accuracy – Triggr maintains a database that is kept up to date so that B2B Salespeople can always get current, relevant, and timely business information. To assure relevance, Triggr collects data from various sources and checks it for accuracy. For Triggr, ensuring data accuracy and keeping the database clean are critical objectives.



💼 Best Jobs Data – Triggr gives your sales personnel access to every job description on the internet over the previous three years, allowing them to follow trends and possibilities, target accounts based on real-world employment responsibilities, discover deep insights for prospecting, and ultimately boost income as a sales leader.

Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.


⚡ Integrations –Triggr has a one-click integration into many of your favourite platforms and CRMs. This means that you can access and use the real-time sales intelligence data generated by Triggr in order for it to give insight on what’s happening with different channels, locations or legs altogether at once. So, no matter where someone needs information about the business there will always be an answer!

Triggr’s connection with Slack is fantastic. Triggr links to Slack, allowing you to get updates right away. This connection is ideal for companies that require rapid and easy communication as well as the ability to interact and share real-time information throughout the day!



🔎 Lookalikes –Triggr also includes a lookalike tool that helps you build a firmographic and technographic profile of an ideal customer using your CRM data and compare it to the Triggr database. It may be used to identify potential customers who are similar to those you already have.

Using technographic and firmographic data together allows you to get a much more complete picture of the market as a whole, as well as your own unique position within that market. When used correctly, technographics and firmographics can give a great basis for future sales decisions.


🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

🎓 Pro Tip:

One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.

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