The appropriate sales intelligence platform is critical to your company’s success; VP Sales, Sales Directors, Sales Managers, SDRs, BDRs, and BDMAs have more alternatives than ever when it comes to sales intelligence tools to power their teams. Clearbit and Fullcontact are two of the most common solutions compared on this page.
💡 Fun Fact:
Prospecting is an essential function in a B2B sales team. Despite this, prospecting is frequently cited as a source of pain for salespeople, accounting for over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, and delays in timeliness.
Fullcontact has more features than Clearbit. Clearbit has many sales intelligence relevant features, from lead builders to CRM integrations. FullContact allows you to create and manage your contacts with ease, no matter where you are or what device you’re using. FullContact is a contact management software for professionals and enterprises that includes a variety of tools to help people, marketers, companies, and developers manage and improve their contact data. With FullContact’s cross-platform suite of applications and APIs, any email address, social handle, phone number, or restricted demographic data may be transformed into a data-rich individual or company record in seconds. This aids in the improvement of customer databases by providing more information. It enables businesses to generate higher-quality leads while also giving consumer database more detail.
Hunter and Clearbit are comparable in pricing. For Clearbit, the level of detail that you have access to is determined by your plan. Their paid plans start at $99.00 per month for their Enrichment Segment and Enrichment API, with other offerings ranging from $12,000 to $24,000 per year. Hunter has a free plan, but is customised depending on enterprise solutions.
Clearbit has higher data quality than Fullcontact. Quality data is at the heart of what Clearbit strives to achieve. This solution is built with smarter scoring, more routing, and greater income in mind. Clearbit’s sales records are automatically updated with current company and contact information. Fullcontact has rated higher in terms of contact and company data quality as compared to Clearbit.
Clearbit has greater contact information availability than Fullcontact. In terms of Clearbit, the phone numbers are extremely accurate, so sales teams are not wasting time calling many numbers or being transferred. The drawback of Clearbit is that it does not have as wide selection of companies. Fullcontact has relatively less contact data available as compared to Clearbit. You may use the FullContact API to access an endpoint that returns a wealth of information about any email address you provide. It makes it easy to obtain a comprehensive picture of someone’s online persona without having to go to each social network and perform the labor yourself.
Reviewers appreciated the simplicity of Clearbit Enrichment over FullContact, as well as its ease of use, setup, and administration. Overall, reviewers felt that Clearbit Enrichment is a superior choice for their business. Reviewers thought that FullContact met their company’s needs better than Clearbit Enrichment. When it came to continual product support quality, our testers preferred Clearbit Enrichment’s approach over FullContact’s. Feedback indicated that they liked the trajectory of Clearbit Enrichment better than that of FullContact when it came to feature updates and roadmaps.
While both platforms are helpful sales intelligence tools, they both lack the ability to build out tailored real time alerts that can help give your sales team an edge. With Triggr, you can use the tool to build out Trigger Events so that when company or people changes occur an alert will be triggered – this allows you stay on top of changes, so that your sales team can be the first to act! You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.
🤷 Why people choose Triggr over Clearbit and Fullcontact.
🔔 Triggr Events – In a fiercely competitive market, it’s critical that you include trigger events in your sales process to maintain the upper hand and deliver your pitch at just the right moment. Triggr has tools for building these “buy-signals” which can be thought of as an opportunity that tells us when our prospects need help with something – whether or not they are actively on their way towards buying from us! Trigger event selling is the ability to foresee these events.
Triggering these events will assist with prospecting for new clients, and personalizing outreach efforts; they also allow businesses an opportunity at capturing more business!
🏃♂️ Real-time data –Triggr’s data is updated constantly, giving the most accurate and up-to date information. This allows your sales staff as well as customers to stay informed about events happening in their industry or company that could affect them such like tech installs, job listings changes etc
Triggr continuously browses through all pages on websites looking for real time updates which will allow you be notified of those things when they happen so there is no need for alarm bells going off inside one’s head wondering why someone hasn’t contacted them yet regarding this new development.
📊 More Data Points –Triggr is the missing link for businesses and individuals who want to be found. It has more filters than Fullcontact and Clearbit, making it easy to correctly categorize data so you know which companies and individuals would most likely benefit from your product or service before investing time into them.
Triggr helps to get your team immediately sent the right contacts to talk with at the proper time and in the correct situation to get results. Triggr accomplishes this by benchmarking client data against public web trends to produce accurate predictions on where salespeople should focus their efforts.
After, Triggr automatically adds context to your sales reps’ discussions by assisting them in understanding why a data change is significant and proposing a template for outreach across Linkedin, Email, and Phone based on the detected data change.
🎯 Data Accuracy –Triggr is always creating and updating a database that delivers targeted, correct, and timely business data to B2B Salespeople. Triggr gathers information from numerous sources and cross-checks and updates it to guarantee relevance. Data accuracy and database cleanliness are priorities for Triggr.
💼 Best Jobs Data – Triggr has scoured the public internet to gather every job posting published in the past three years, allowing your sales team to track patterns and spot possibilities, target accounts based on their real live job roles, discover rich insights for prospecting, and ultimately increase revenue as a sales leader.
Recruiters may utilize Triggr data to create highly targeted headhunting lists based on time in role, expertise, location, job titles, and other criteria; they may also set up alerts for relevant job postings to grow their customer base and make more candidate placements.
⚡ Integrations –Triggr has a one-click integration into many of your favourite platforms and CRMs. This means that you can access and use the real-time sales intelligence data generated by Triggr in order for it to give insight on what’s happening with different channels, locations or legs altogether at once. So, no matter where someone needs information about the business there will always be an answer!
One of the most valuable integrations, is Triggr’s integration with Slack. Triggr integrates with Slack to allow you to easily receive any alert. This integration is perfect for when your company needs quick and easy communication, as well as improving the way we work together by integrating live alerts into our daily workflow!
🔎 Lookalikes –Triggr has a lookalike tool that enables you to build a firmographic and technographic profile of what an ideal customer looks like using your CRM data and benchmark this against the Triggr database to find more clients that look similar to your best customers.
Using technographic and firmographic data together allows you to get a much more complete picture of the market as a whole, as well as your own unique position within that market. When used correctly, technographics and firmographics can give a great basis for future sales decisions.
🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.
🎓 Pro Tip:
A great Trigger event to monitor is hiring surges within a particular department. For example if you’re selling a product focused at B2B sales teams you can monitor for hiring surges within a companies sales teams to know when they will need new products or services to support the growth.