It’s critical to choose the correct sales intelligence platform for your business’s success. It may assist you in getting your salespeople into the game. This page compares Apollo and Triggr, two of the best-rated platforms, so you can pick the best one for your sales people.

💡 Fun Fact:

Prospecting is one of the most crucial roles in a B2B sales team. Despite this, prospecting is a frequently cited source of suffering among salespeople, with over 50% of their time spent on unproductive prospecting owing to bad contact data, incorrect prospects, poor timeliness, and research inefficiencies.

The days of sending out mass emails are long gone. In a virtual selling scenario, the stakes are far higher. Sellers can’t afford to take an uneducated approach; they must find the proper lead at the correct moment with a distinct and valuable message. As a salesperson, your job is to seek out companies that have immediate demands and wants when they don’t even know it. They may be moving, merging with another business, or announcing new investment funds! You must seek out possibilities in order for us to place our goods/services directly into these situations by using triggers like this one.

Trigger event selling is a critical part of any sales teams strategy. Reaching out to appropriately motivated decision-makers before your competition does increase your odds of making the sale up to 74% – Craig Elias.

Triggers are used to create effects on a company that may lead to new priorities emerging within management teams, which changes direction based on what’s required ahead. It is critical for salespeople not only to act when they have these possibilities but also to provide a setting where the appropriate discussion context can occur and increase the chances of selling agreements with clients.

Triggr and Apollo are both fantastic tools for sales intelligence. They provide verified emails as well as direct-dial phone numbers to aid with outreach techniques, but there is a significant difference between the tools. You can utilize Triggr to establish Trigger Events that will be triggered when company or person changes occur. This allows you stay on top of changes, so that your sales team can be the first to act! You can create Trigger events on the back of people or company changes in Technology Usage, Fundraising Rounds, News Mentions Role Changes, Live Job Posts and Mergers & Acquisitions.


🤷 Why people choose Triggr over Apollo.


🔔 Triggr Events – It’s critical to include trigger events in your sales process to keep the upper hand and deliver your pitch at the correct moment, especially in a fiercely competitive marketplace. Triggr provides tools for generating these “buy-signals,” which may be thought of as an opportunity that informs us when our prospects need assistance with anything – whether or not they are looking.

Triggering these events will assist with prospecting for new clients, and personalizing outreach efforts; they also allow businesses an opportunity at capturing more business!


🏃‍♂️ Real-time data – Triggr’s data is updated on a regular basis, ensuring the most up-to-date information. This helps your salespeople and consumers stay informed about industry or company events that may affect them, such as technological installations, job listing revisions, and so on.

Triggr browses all web pages for real-time changes, allowing you to be alerted when things happen, so there’s no need to worry why someone hasn’t contacted you yet about this new development. 


📊 More Data Points –Triggr is a critical link for companies and individuals looking to be discovered. It includes more criteria than Apollo, making it simple to sort data appropriately so that you can figure out which firms and individuals would benefit the most from your product or service before investing time in them.

Triggr helps to get your team immediately sent the right contacts to talk with at the proper time and in the correct situation to get results. Triggr ensures that salespeople focus their efforts on areas of high opportunity according to real-time data from clients and public online trends.

After, Triggr automatically adds context to your sales agents’ conversations by assisting them in determining why a data change is important and proposing a template for outreach across Linkedin, Email, and Phone based on the identified data change.


🎯 Data Accuracy –Triggr is constantly building and updating a database that delivers targeted, correct, and timely business data to B2B Salespeople. Triggr gathers information from a variety of sources and double-checks and updates it to ensure accuracy. For Triggr, data accuracy and database cleanliness are top priorities.



💼 Best Jobs Data – Triggr has collected every job description posted on the internet over the past three years, allowing your sales team to track trends and discover possibilities, target accounts based on their real-world job functions, discover rich insights for prospecting, and ultimately increase revenue as a sales leader.

Triggr data may be used by recruiters to create highly targeted headhunting lists based on time in role, skills, location, job titles, and other criteria; they may also set up alerts for relevant job openings to expand their customer base and make more candidate placements. 


⚡ Integrations – Triggr is compatible with a wide range of platforms and CRMs, making it simple to integrate. This means you can access and utilize the real-time sales intelligence data generated by Triggr from any of your favorite applications or CRMs. You can access it in order for it to give insight on what’s happening with different channels, locations or legs altogether at once. So, no matter where someone needs information about the business there will always be an answer!

Triggr’s integration with Slack is one of the most important integrations. Triggr integrates with Slack to allow you to receive any alert instantly. This integration is ideal for when your business requires immediate and easy communication as well as improving collaboration by embedding real-time alerts into our everyday routine!



🔎 Lookalikes – Triggr’s Lookalike tool lets you generate a firmographic and technographic profile of what an ideal client is like based on your CRM data and compare it to the Triggr database to discover additional customers who resemble your best clients.

When used correctly, technographics and firmographics can provide a strong basis for future sales decisions. When utilized together, technographics and firmographics may offer you a more comprehensive picture of the market as a whole as well as your own unique position within it. Technographics and firmographics may be useful in making future sales judgments if used appropriately.


🙏 Free Trial –Triggr offers a free no credit card trial that has access to all of the features the platform provides including the Triggr event tool.

🎓 Pro Tip:

One of the most powerful Trigger events that a sales rep can focus on is following their clients into new accounts. The average role change in senior decision-maker roles is around 3% month on month this means that if your organization has 1,000 accounts and an average of 5 client evangelists in those accounts, that’s around 150 role changes happening monthly that are all fantastic leads that you’re currently missing. View our Triggr event calculator to see how many monthly qualified leads our Triggr event tool can bring your business.

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