First sales meeting – What to do and how to nail it

The first sales meeting can be tough. Prospects do not have a lot of trust. Further, a lot relies on the success...
Chloe Zhang
2 min read

Cold calling metrics you should be tracking

You need to use cold calling metrics to measure your success. By knowing the details around where you are performing best and...
Chloe Zhang
1 min read

Trigger Events: The best four types to know for B2B Sales

What is a Trigger Event A trigger event is something that creates buyer awareness concerning opportunity for change or the need for...
Chloe Zhang
2 min read

Speed to lead: What is it and how you can improve it

Speed to lead is the time that it takes for the first sales person to reach out when prospect becomes a lead....
Chloe Zhang
1 min read

Lead conversion metrics you need to start tracking

Lead conversion metrics are important to know. By knowing them, you are then able to identify which areas you perform the best...
Chloe Zhang
1 min read

Your lead conversion funnel needs these improvements

Lead conversion is when a lead is turned into a possible account or contact. From here, the sales team will take the...
Chloe Zhang
1 min read

How to use B2B Intent Data effectively to increase your sales

Intent data is a term used to describe data about a client’s intentions and preferences. The value of B2B intent data is...
Chloe Zhang
1 min read

Outbound Sales – Actively target your potential clients

What is outbound sales? Outbound sales is a method of selling where companies use data to target potential clients by calling or...
Chloe Zhang
1 min read

Sales and Marketing Alignment is the Key to B2B Success

One of the biggest struggles to business success is misalignment. There is not a company on the planet that can create a...
Chloe Zhang
2 min read

Intent data – Why it is important to start using

Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and...
Chloe Zhang
1 min read
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