Lead conversion metrics you need to start tracking

Lead conversion metrics are important to know. By knowing them, you are then able to identify which areas you perform the best...
Chloe Zhang
1 min read

Your lead conversion funnel needs these improvements

Lead conversion is when a lead is turned into a possible account or contact. From here, the sales team will take the...
Chloe Zhang
1 min read

How to use B2B Intent Data effectively to increase your sales

Intent data is a term used to describe data about a client’s intentions and preferences. The value of B2B intent data is...
Chloe Zhang
1 min read

Outbound Sales – Actively target your potential clients

What is outbound sales? Outbound sales is a method of selling where companies use data to target potential clients by calling or...
Chloe Zhang
1 min read

Sales and Marketing Alignment is the Key to B2B Success

One of the biggest struggles to business success is misalignment. There is not a company on the planet that can create a...
Chloe Zhang
2 min read

Intent data – Why it is important to start using

Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and...
Chloe Zhang
1 min read

Dynamic data is important for salespeople – here is why

Sales is changing, and so is the tech that drives it. The relationship between sales and marketing is shifting more towards one...
Chloe Zhang
1 min read

Artificial Intelligence in Sales

Artificial Intelligence in sales? It is happening. It opens up doors to new opportunities for sales people. In this blog you will...
Chloe Zhang
1 min read

Buyer Persona and Ideal Customer Profiles: Differences

The concepts of buyer persona and ideal customer profiles are often confused, and for good reason. They are very similar, and sometimes...
Chloe Zhang
1 min read

Outreach Sales – What It Is And How It Works

If you’re like most people involved with B2B sales, you’re probably a sales person or leader who is struggling with poor sales...
Chloe Zhang
1 min read
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