Sales and Marketing Alignment is the Key to B2B Success
One of the biggest struggles to business success is misalignment. There is not a company on the planet that can create a...
Buyer Persona: How to Create the Best and Market Better
Many businesses do not have a clear outline of their key buyer persona. It is important to use and create buyer persona...
Using SEO to Bring More Saas Customers
You need more SaaS customers. You have a well-built and established SaaS which converts like crazy, but your low numbers of sign...
What should be in your B2B Social Media Marketing Strategy?
Investing in just social media marketing doesn’t define your B2B social media marketing strategy. Many businesses underestimate the power of B2B social...
B2B Social Media Marketing: The benefits and reason you need it
What is B2B Social Media Marketing? Just like B2C, B2B social media marketing involves the use of social media platforms and tools...
Intent data – Why it is important to start using
Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and...
Buyer Persona and Ideal Customer Profiles: Differences
The concepts of buyer persona and ideal customer profiles are often confused, and for good reason. They are very similar, and sometimes...
Ideal Customer: Defined and Steps to Gain them
An ideal customer is a single person in mind. They’re real, they’re not a figment of your imagination. Having a single ideal...
Improve Your B2B Lead Generation Email Marketing
B2B lead generation usually entails creating a email marketing campaign that pulls in potential leads through digital means. These then allow you...
