What is lead scoring and how do I use it?

What is lead scoring? Lead scoring is one of the best free ways to filter leads and invest time and resources towards...
Chloe Zhang
1 min read

Six best B2B marketing strategies you can use in 2021

If your product or service is tailored to sell to other businesses, you need to look to find the best B2B marketing...
Chloe Zhang
2 min read

5 steps in the adoption process and how to maximise them

The adoption process is the act of taking a lead and making them a paying client. Within this process, there are several...
Chloe Zhang
1 min read

Your lead conversion funnel needs these improvements

Lead conversion is when a lead is turned into a possible account or contact. From here, the sales team will take the...
Chloe Zhang
1 min read

Account Based Marketing Strategies for Success

  What is Account Based Marketing? Account based marketing (ABM) is a B2B approach that targets a group of different businesses, to...
Chloe Zhang
1 min read

Email Marketing Skills You Need To Succeed

Email marketing is a still a popular method for distributing content to prospects. Many companies use it as a platform to share...
Chloe Zhang
1 min read

B2B data types you can use to tailor your marketing

There are many types of B2B data. The different types of data can work in your favour to target ideal prospects. Triggr...
Chloe Zhang
1 min read

Virtual reality – it’s time to leverage the benefits

There is a high hesitancy to adopt Virtual Reality (VR). B2C has already widely adopted this technology. B2B has not seen the...
Chloe Zhang
1 min read

Optimise chatbots for better lead conversion

What is a chatbot? Chatbots are designed to use a variety of techniques for interacting with humans in order to fulfil specific...
Chloe Zhang
1 min read

Conversational Marketing: How to use it effectively

In the past year, conversational marketing has become one of the most disruptive trends. It is focused in the digital marketing industry....
Chloe Zhang
1 min read
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