What is lead scoring and how do I use it?
What is lead scoring? Lead scoring is one of the best free ways to filter leads and invest time and resources towards...
Six best B2B marketing strategies you can use in 2021
If your product or service is tailored to sell to other businesses, you need to look to find the best B2B marketing...
5 steps in the adoption process and how to maximise them
The adoption process is the act of taking a lead and making them a paying client. Within this process, there are several...
Your lead conversion funnel needs these improvements
Lead conversion is when a lead is turned into a possible account or contact. From here, the sales team will take the...
Account Based Marketing Strategies for Success
What is Account Based Marketing? Account based marketing (ABM) is a B2B approach that targets a group of different businesses, to...
Email Marketing Skills You Need To Succeed
Email marketing is a still a popular method for distributing content to prospects. Many companies use it as a platform to share...
B2B data types you can use to tailor your marketing
There are many types of B2B data. The different types of data can work in your favour to target ideal prospects. Triggr...
Virtual reality – it’s time to leverage the benefits
There is a high hesitancy to adopt Virtual Reality (VR). B2C has already widely adopted this technology. B2B has not seen the...
Optimise chatbots for better lead conversion
What is a chatbot? Chatbots are designed to use a variety of techniques for interacting with humans in order to fulfil specific...