Buyer Persona and Ideal Customer Profiles: Differences

The concepts of buyer persona and ideal customer profiles are often confused, and for good reason. They are very similar, and sometimes...
Chloe Zhang
1 min read

Ideal Customer: Defined and Steps to Gain them

An ideal customer is a single person in mind. They’re real, they’re not a figment of your imagination. Having a single ideal...
Chloe Zhang
1 min read

Creating Content For Your Ideal Customer

Most businesses are guilty of creating content for the sake of creating content. There is no strategy behind it – they write...
Chloe Zhang
1 min read

Outreach Sales – What It Is And How It Works

If you’re like most people involved with B2B sales, you’re probably a sales person or leader who is struggling with poor sales...
Chloe Zhang
1 min read

Firmographics: What Is It and Why It Is Crucial

Business marketing is no longer selective. The traction of new technologies has given consumers access to a number of companies. In turn,...
Chloe Zhang
1 min read

Demand generation marketing: What it is and why it should matter

Demand generation marketing is where a business uses marketing to drive awareness about their product or service. It is a process made...
Chloe Zhang
1 min read

How To Get Numbers For Cold Calling

Cold-calling is one of the most cost-effective and direct ways to generate an ROI for your marketing campaign. In fact, this is...
Chloe Zhang
1 min read

Improve Your B2B Lead Generation Email Marketing

B2B lead generation usually entails creating a email marketing campaign that pulls in potential leads through digital means. These then allow you...
Chloe Zhang
1 min read

What is a sales pipeline and how to build one

Sales Pipeline Definition A sales pipeline is a process, generally a diagram of stages, which map out sales leads from prospect to...
Chloe Zhang
1 min read

Successful Business Development

Defining Successful Business Development Successful business development is hard to achieve. You can achieve success in this through measured decisions. These measured...
Chloe Zhang
1 min read

Technographics is the new digital marketing buzzword

Technographics is the new digital marketing buzzword Technographics is the new digital marketing buzzword. Marketers can use this tool to gain more...
Chloe Zhang
1 min read

How To Generate Sales Leads Without Cold Calling

How to generate sales leads without cold calling? Cold calling is one of the more difficult things to do in sales. It’s...
Chloe Zhang
1 min read

Sales Prospecting Plan

Every salesperson would love to get a better handle on a creating the perfect sales prospecting plan and to know which tactics...
Chloe Zhang
1 min read

How The Best Sales People Prospect For Leads

How The Best Sales People Prospect For Leads If you can’t describe your ideal prospect on a whiteboard in five minutes, you...
Chloe Zhang
1 min read

The Meaning of Cold Calling

The meaning of cold calling What is the meaning of cold calling? A cold call is any form of telemarketing, either real-time...
Chloe Zhang
1 min read

Inbound Marketing: How To Overcome The 3 Biggest Challenges

Inbound marketing is deceptively difficult. It’s not just a matter of staying active online, listing blog topics or scheduling social media posts....
tom rielly
2 min read

4 Time-Saving Tools For Recruiters to Balance Daily Tasks

Recruiters don’t get enough credit. You’re the multi-tasking, always-typing geniuses behind every business stocked with the right talent. As a recruiter, you...
admin
3 min read

Find Decision Makers in 3 Minutes With Triggr

Ah, decision makers. Those elusive people with the power to close a deal but who are challenging to find and talk to....
tom rielly
2 min read

Multiply Your Sales Prospects With This ‘Look-Alike’ Tool

What could possibly be better than high-value customers? More high-value customers. After you’ve done your market research and defined your ideal customer...
tom rielly
2 min read

Recruiters – Quickly Find Companies That Are Hiring With Triggr

You know the drill. Scour LinkedIn, join Facebook groups, send out cold emails, follow events, etcetera, etcetera. Prospecting can be cumbersome and...
tom rielly
2 min read
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