Buyer Persona and Ideal Customer Profiles: Differences
The concepts of buyer persona and ideal customer profiles are often confused, and for good reason. They are very similar, and sometimes...
Ideal Customer: Defined and Steps to Gain them
An ideal customer is a single person in mind. They’re real, they’re not a figment of your imagination. Having a single ideal...
Creating Content For Your Ideal Customer
Most businesses are guilty of creating content for the sake of creating content. There is no strategy behind it – they write...
Outreach Sales – What It Is And How It Works
If you’re like most people involved with B2B sales, you’re probably a sales person or leader who is struggling with poor sales...
Firmographics: What Is It and Why It Is Crucial
Business marketing is no longer selective. The traction of new technologies has given consumers access to a number of companies. In turn,...
Demand generation marketing: What it is and why it should matter
Demand generation marketing is where a business uses marketing to drive awareness about their product or service. It is a process made...
How To Get Numbers For Cold Calling
Cold-calling is one of the most cost-effective and direct ways to generate an ROI for your marketing campaign. In fact, this is...
Improve Your B2B Lead Generation Email Marketing
B2B lead generation usually entails creating a email marketing campaign that pulls in potential leads through digital means. These then allow you...
What is a sales pipeline and how to build one
Sales Pipeline Definition A sales pipeline is a process, generally a diagram of stages, which map out sales leads from prospect to...
Successful Business Development
Defining Successful Business Development Successful business development is hard to achieve. You can achieve success in this through measured decisions. These measured...
Technographics is the new digital marketing buzzword
Technographics is the new digital marketing buzzword Technographics is the new digital marketing buzzword. Marketers can use this tool to gain more...
How To Generate Sales Leads Without Cold Calling
How to generate sales leads without cold calling? Cold calling is one of the more difficult things to do in sales. It’s...
Sales Prospecting Plan
Every salesperson would love to get a better handle on a creating the perfect sales prospecting plan and to know which tactics...
How The Best Sales People Prospect For Leads
How The Best Sales People Prospect For Leads If you can’t describe your ideal prospect on a whiteboard in five minutes, you...
The Meaning of Cold Calling
The meaning of cold calling What is the meaning of cold calling? A cold call is any form of telemarketing, either real-time...
Inbound Marketing: How To Overcome The 3 Biggest Challenges
Inbound marketing is deceptively difficult. It’s not just a matter of staying active online, listing blog topics or scheduling social media posts....
4 Time-Saving Tools For Recruiters to Balance Daily Tasks
Recruiters don’t get enough credit. You’re the multi-tasking, always-typing geniuses behind every business stocked with the right talent. As a recruiter, you...
Find Decision Makers in 3 Minutes With Triggr
Ah, decision makers. Those elusive people with the power to close a deal but who are challenging to find and talk to....
Multiply Your Sales Prospects With This ‘Look-Alike’ Tool
What could possibly be better than high-value customers? More high-value customers. After you’ve done your market research and defined your ideal customer...