Lead conversion metrics you need to start tracking
Lead conversion metrics are important to know. By knowing them, you are then able to identify which areas you perform the best...
Your lead conversion funnel needs these improvements
Lead conversion is when a lead is turned into a possible account or contact. From here, the sales team will take the...
Account Based Marketing Strategies for Success
What is Account Based Marketing? Account based marketing (ABM) is a B2B approach that targets a group of different businesses, to...
Email Marketing Skills You Need To Succeed
Email marketing is a still a popular method for distributing content to prospects. Many companies use it as a platform to share...
B2B data types you can use to tailor your marketing
There are many types of B2B data. The different types of data can work in your favour to target ideal prospects. Triggr...
How to use B2B Intent Data effectively to increase your sales
Intent data is a term used to describe data about a client’s intentions and preferences. The value of B2B intent data is...
Virtual reality – it’s time to leverage the benefits
There is a high hesitancy to adopt Virtual Reality (VR). B2C has already widely adopted this technology. B2B has not seen the...
Inbound recruiting will improve your recruitment funnel
What is inbound recruiting? Inbound recruiting is used to describe the trend of recruitment methods such as SEO, content and social media...
Candidate personas can change the way your recruit
The major goal of any recruitment agency should be the hiring of the best person for the job. While it might seem...
Optimise chatbots for better lead conversion
What is a chatbot? Chatbots are designed to use a variety of techniques for interacting with humans in order to fulfil specific...
Conversational Marketing: How to use it effectively
In the past year, conversational marketing has become one of the most disruptive trends. It is focused in the digital marketing industry....
Outbound Sales – Actively target your potential clients
What is outbound sales? Outbound sales is a method of selling where companies use data to target potential clients by calling or...
Sales and Marketing Alignment is the Key to B2B Success
One of the biggest struggles to business success is misalignment. There is not a company on the planet that can create a...
Buyer Persona: How to Create the Best and Market Better
Many businesses do not have a clear outline of their key buyer persona. It is important to use and create buyer persona...
Using SEO to Bring More Saas Customers
You need more SaaS customers. You have a well-built and established SaaS which converts like crazy, but your low numbers of sign...
What should be in your B2B Social Media Marketing Strategy?
Investing in just social media marketing doesn’t define your B2B social media marketing strategy. Many businesses underestimate the power of B2B social...
B2B Social Media Marketing: The benefits and reason you need it
What is B2B Social Media Marketing? Just like B2C, B2B social media marketing involves the use of social media platforms and tools...
Intent data – Why it is important to start using
Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and...
Dynamic data is important for salespeople – here is why
Sales is changing, and so is the tech that drives it. The relationship between sales and marketing is shifting more towards one...