Account Based Marketing Strategies for Success

  What is Account Based Marketing? Account based marketing (ABM) is a B2B approach that targets a group of different businesses, to...
Chloe Zhang
1 min read

Email Marketing Skills You Need To Succeed

Email marketing is a still a popular method for distributing content to prospects. Many companies use it as a platform to share...
Chloe Zhang
1 min read

B2B data types you can use to tailor your marketing

There are many types of B2B data. The different types of data can work in your favour to target ideal prospects. Triggr...
Chloe Zhang
1 min read

How to use B2B Intent Data effectively to increase your sales

Intent data is a term used to describe data about a client’s intentions and preferences. The value of B2B intent data is...
Chloe Zhang
1 min read

Virtual reality – it’s time to leverage the benefits

There is a high hesitancy to adopt Virtual Reality (VR). B2C has already widely adopted this technology. B2B has not seen the...
Chloe Zhang
1 min read

Inbound recruiting will improve your recruitment funnel

What is inbound recruiting? Inbound recruiting is used to describe the trend of recruitment methods such as SEO, content and social media...
Chloe Zhang
1 min read

Candidate personas can change the way your recruit

The major goal of any recruitment agency should be the hiring of the best person for the job. While it might seem...
Chloe Zhang
2 min read

Optimise chatbots for better lead conversion

What is a chatbot? Chatbots are designed to use a variety of techniques for interacting with humans in order to fulfil specific...
Chloe Zhang
1 min read

Conversational Marketing: How to use it effectively

In the past year, conversational marketing has become one of the most disruptive trends. It is focused in the digital marketing industry....
Chloe Zhang
1 min read

Outbound Sales – Actively target your potential clients

What is outbound sales? Outbound sales is a method of selling where companies use data to target potential clients by calling or...
Chloe Zhang
1 min read

Sales and Marketing Alignment is the Key to B2B Success

One of the biggest struggles to business success is misalignment. There is not a company on the planet that can create a...
Chloe Zhang
2 min read

Buyer Persona: How to Create the Best and Market Better

Many businesses do not have a clear outline of their key buyer persona. It is important to use and create buyer persona...
Chloe Zhang
2 min read

Using SEO to Bring More Saas Customers

You need more SaaS customers. You have a well-built and established SaaS which converts like crazy, but your low numbers of sign...
Chloe Zhang
1 min read

What should be in your B2B Social Media Marketing Strategy?

Investing in just social media marketing doesn’t define your B2B social media marketing strategy. Many businesses underestimate the power of B2B social...
Chloe Zhang
1 min read

B2B Social Media Marketing: The benefits and reason you need it

What is B2B Social Media Marketing? Just like B2C, B2B social media marketing involves the use of social media platforms and tools...
Chloe Zhang
1 min read

Intent data – Why it is important to start using

Today, marketers have the key to powerful customisation: intent data. Intent data tells the reasons for users’ search queries, browsing habits, and...
Chloe Zhang
1 min read

Dynamic data is important for salespeople – here is why

Sales is changing, and so is the tech that drives it. The relationship between sales and marketing is shifting more towards one...
Chloe Zhang
1 min read

Artificial Intelligence in Sales

Artificial Intelligence in sales? It is happening. It opens up doors to new opportunities for sales people. In this blog you will...
Chloe Zhang
1 min read

Buyer Persona and Ideal Customer Profiles: Differences

The concepts of buyer persona and ideal customer profiles are often confused, and for good reason. They are very similar, and sometimes...
Chloe Zhang
1 min read

Ideal Customer: Defined and Steps to Gain them

An ideal customer is a single person in mind. They’re real, they’re not a figment of your imagination. Having a single ideal...
Chloe Zhang
1 min read
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