Artificial Intelligence in Sales
Artificial Intelligence in sales? It is happening. It opens up doors to new opportunities for sales people. In this blog you will...
Buyer Persona and Ideal Customer Profiles: Differences
The concepts of buyer persona and ideal customer profiles are often confused, and for good reason. They are very similar, and sometimes...
Ideal Customer: Defined and Steps to Gain them
An ideal customer is a single person in mind. They’re real, they’re not a figment of your imagination. Having a single ideal...
Creating Content For Your Ideal Customer
Most businesses are guilty of creating content for the sake of creating content. There is no strategy behind it – they write...
Outreach Sales – What It Is And How It Works
If you’re like most people involved with B2B sales, you’re probably a sales person or leader who is struggling with poor sales...
Firmographics: What Is It and Why It Is Crucial
Business marketing is no longer selective. The traction of new technologies has given consumers access to a number of companies. In turn,...
Demand generation marketing: What it is and why it should matter
Demand generation marketing is where a business uses marketing to drive awareness about their product or service. It is a process made...
How To Get Numbers For Cold Calling
Cold-calling is one of the most cost-effective and direct ways to generate an ROI for your marketing campaign. In fact, this is...
Improve Your B2B Lead Generation Email Marketing
B2B lead generation usually entails creating a email marketing campaign that pulls in potential leads through digital means. These then allow you...