The Difference Between Attributes and Triggers
Difference between attributes and triggers There is a difference between attributes and triggers that you monitor for. Within your ideal customer profile...
Key purchasing criteria – understand it to maximise sales
What is key purchasing criteria? When you are thinking about key purchasing criteria, it is the attributes that your prospect analyses before...
5 types of recruitment technologies to start using right away
Recruitment technologies are growing at an exponential rate. It has already become a $340 billion industry, and will reach $660 billion by...
What is a discovery call and how do you approach it?
What is a discovery call? A discovery call is the first call you make with a prospect. Within this call, you have...
Inbound marketing content – 8 types you need to start using
Are you doing inbound marketing? If so, you need to create several pieces of content every single day. Inbound marketing content is...
How to improve your gated content and get more reads
Gated content is a type of web content that requires users to perform some sort of online task or share contact data...
A Digital Client Journey: The B2B Sales Trend of 2021
The pandemic has changed how we work and strategies that we adopt. Thus, there have been many B2B sales trends that have...
How you can re-engage past clients and the benefits
Aiming to re-engage past clients that have been inactive for a while? In a world filled with social media and email marketing,...
Gated Content: What it is and the pros and cons
What is gated content? Gated content is content that you want the reader to pay in some form for before they can...