The Difference Between Attributes and Triggers

Difference between attributes and triggers There is a difference between attributes and triggers that you monitor for. Within your ideal customer profile...
Chloe Zhang
1 min read

Key purchasing criteria – understand it to maximise sales

What is key purchasing criteria? When you are thinking about key purchasing criteria, it is the attributes that your prospect analyses before...
Chloe Zhang
1 min read

5 types of recruitment technologies to start using right away

Recruitment technologies are growing at an exponential rate. It has already become a $340 billion industry, and will reach $660 billion by...
Chloe Zhang
1 min read

What is a discovery call and how do you approach it?

What is a discovery call? A discovery call is the first call you make with a prospect. Within this call, you have...
Chloe Zhang
1 min read

Inbound marketing content – 8 types you need to start using

Are you doing inbound marketing? If so, you need to create several pieces of content every single day. Inbound marketing content is...
Chloe Zhang
2 min read

How to improve your gated content and get more reads

Gated content is a type of web content that requires users to perform some sort of online task or share contact data...
Chloe Zhang
1 min read

A Digital Client Journey: The B2B Sales Trend of 2021

The pandemic has changed how we work and strategies that we adopt. Thus, there have been many B2B sales trends that have...
Chloe Zhang
1 min read

How you can re-engage past clients and the benefits

Aiming to re-engage past clients that have been inactive for a while? In a world filled with social media and email marketing,...
Chloe Zhang
1 min read

Gated Content: What it is and the pros and cons

What is gated content? Gated content is content that you want the reader to pay in some form for before they can...
Chloe Zhang
1 min read

5 cold calling mistakes that you should stop making

Cold calling is hard. Really hard. You are nervous; you are trying to sell; it is uncomfortable; and you never know what...
Chloe Zhang
2 min read
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