Gated Content: What it is and the pros and cons

What is gated content? Gated content is content that you want the reader to pay in some form for before they can...
Chloe Zhang
1 min read

5 cold calling mistakes that you should stop making

Cold calling is hard. Really hard. You are nervous; you are trying to sell; it is uncomfortable; and you never know what...
Chloe Zhang
2 min read

Reach decision makers in three key ways to grow your business

Who are decision makers Decision makers are those people in the process that can take your message to the next level. This...
Chloe Zhang
1 min read

Lead Funnel – The 5 stages you need to know about

What is a lead funnel? Lead conversion is when a lead, from a lead funnel, is turned into a possible account. From...
Chloe Zhang
1 min read

How to be more productive when recruiting

Recruitment takes a long time. It can take a long of time, money and resources to find the right candidates. This is...
Chloe Zhang
2 min read

The Top 4 Benefits of Email Marketing – Why you should adopt it

Email marketing is a direct marketing channel used to promote products and services via email. This method is useful if you have...
Chloe Zhang
1 min read

Implementation Page

Week 0: Data Analysis  Analysis of customer base Generate lookalike audiences to existing clients Develop persona targets Formulate targeted Triggr funnel Week...
Chloe Zhang
24 sec read

How to build your email database to market effectively

Email marketing is a powerful way to reach large audiences, which can be difficult to reach via social media or other forms...
Chloe Zhang
1 min read

The importance of building a verified email database

The email address is the foundation of your email marketing strategy. It is how you send your emails and how your contacts...
Chloe Zhang
1 min read

What is business data and what types are there?

What is business data? The term “business data” today is a broad concept that includes a broad range of information. It includes...
Chloe Zhang
1 min read
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