Ready to roll out your first marketing campaigns? It can be a nerve-wracking (and expensive) ordeal, especially for startups.
If you have your content ready to go and you know who your ideal customer is, then you’ll want to get the right content out to the right people in a way that’s reliable, repeatable and (hopefully) not too expensive.
Chances are you’re not just the company marketer, but also the company founder or someone wearing at least two other hats. You have limited time and your business is hungry for sales. We know how it is, so we’ve made a shortlist of five affordable marketing tools to help you streamline your campaigns, automate your workflows and reel in new prospects – without straining your credit card.
Fun fact: 88% of B2B marketers use content marketing as part of their overall strategy.
If you’re part of the majority in this scenario, then you’re likely familiar with BuzzSumo, a popular tool that helps you create and manage your best content strategy. (If you’re in the minority, 1) You’ll need this next tool, 2) Shame on you.)
While BuzzSumo sure is useful, it’s…well, not cheap. Enter Oktopost, a popular platform specifically for B2B marketers to find new content ideas and track how published posts are performing. It also merges easily with CRMs and marketing automation platforms. Sounds useful? It is.
To sweeten the deal, the price depends on the size of your organisation. Being a startup will come in handy here as plans start from just 10 USD/month. You’ll have to get in touch with them to sort it out, but you can request a demo and get comfortable with the tool in the meantime.
For a brand that ‘gets you’ and also provides a pretty impressive content marketing tool, look no further than CoSchedule.
This user-friendly calendar allows you to plan, promote and execute your entire marketing strategy so you can stop covering your desk in sticky notes. It has blog management, email marketing, analytics, and social publishing to organise your content strategy and keep it on track.
What is especially nice about CoSchedule is their 14-day trial and affordable pricing. After you take it out for a spin, you can sign up for their Essential plan which is only 20 USD/month.
Pro tip: You can get 50% off your plan just by writing a review on your website or blog. Thank us later.
For another tool mildly like BuzzSumo but on the even cheaper side, Scoop.it is a popular one that focusing solely on content curation. Why do you need this? In short, your marketing campaigns won’t get very far if your content is irrelevant to your audience.
What Scoop.it does is crawl the internet and then organise relevant topics for you to pick and choose from. If you need smart and practical content to attract leads, spread brand awareness and keep your marketing channels active, then this tool will help you do just that.
Unlike BuzzSumo, Scoop.it offers a free version and a very comfortable Pro plan at just $15/month (as opposed to BuzzSumo’s $79/month. Ouch.)
Time for yours truly: Triggr. This automated prospecting tool is essential for any startup looking to target the best prospects that will help you grow your business.
As mentioned in our post on boosting outbound sales, your marketing efforts will be absolutely wasted if you’re not zeroing in on the audience that is actually ready and willing to buy what you’re selling.
With Triggr, you can filter your search to pinpoint the people or companies that fit your ideal buyer persona. Do you need execs of companies that use HubSpot? Companies that have raised funding? Businesses with just 50-100 employees? Triggr can find them for you.
Here’s a short video showing you how it all works:
As for price, you can use Triggr for free or, as you’re a startup, you can apply for a 50% discount off any plan you choose. Then you’re free to use Triggr for fresh, accurate data you can use to automate killer marketing campaigns that skyrocket your sales.